Take an in‑depth look at Apple Watch.

Visit the Apple Watch siteVisit the Apple Watch site

Our most personal device yet.

Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.

Discover some of the things Apple Watch can do.

Select a built-in app

Messages

Phone

Calendar

Activity

Stopwatch

Camera Remote

Music

Maps

Workout

See more built-in apps

A whole new era for apps.

Glances gives you relevant information in a scannable form.

Messages

Optimized for your wrist so you can respond on the go.

Phone

Make quick calls from your wrist. Or transfer them to your iPhone.

Calendar

Get an instant look at what’s next in your day or week.

Activity

Graphically monitor how active you are throughout the day.

Stopwatch

Time your activities in digital, analog, or hybrid view.

Camera Remote

View what your iPhone camera sees, snap a photo, or set the timer.

Music

Control music on your iPhone without taking it out of your pocket.

Maps

Apple Watch shows you the single best route.

Workout

Measure cardio workouts in time, distance, calories, pace, and speed.

See more built-in apps

Select an App Store app

Target

SPG

American Airlines

Nike+ Running

Instagram

MLB.com At Bat

Citi Mobile®

PayByPhone Parking

Citymapper

See more apps from the App Store

All-new ways to do all kinds of things.

Create a customized experience with apps relevant to you.

Target

Get notifications reminding you to pick up items from your list when you’re near them.

SPG

Unlock your door right from your Apple Watch, no room key required.

American Airlines

Up-to-the-minute flight information on your wrist.

Nike+ Running

Quickly view your distance, duration, and pace on the go.

Instagram

Stay up to date with interactive notifications sent directly to your wrist.

MLB.com At Bat

Get game highlights, scores, and more from around the league.

Citi Mobile®

Quickly see your checking, savings, and debit card balances with a look at your wrist.

PayByPhone Parking

Pay your parking meter before it expires with just a few taps.

Citymapper

A public transit guide that delivers a gentle tap when you reach your stop.

See more apps from the App Store

Pick your favorite models before pre-order.

Choose your favorites by clicking the heart icon next to those models. They’ll be saved in your account so you can compare them and be ready for pre-order.

Get ready for Apple Watch.

Download the Apple Store app

Have a more immersive Apple Watch experience with greater detail, 360° views, and more.

Download now Apple Store App

Update your iPhone

Apple Watch works with iPhone 5 or later running the latest version of iOS, which introduces the Apple Watch app. So make sure everything is up to date.

Chat with a Specialist

Get all your Apple Watch questions answered or get help finding the right watch. Call 1-800-MY-APPLE

Chat now

Accessorize with more bands.

Personalize Apple Watch Sport or Apple Watch with additional bands. Choose from unique styles in three beautiful materials.

See all bandsAccessorize with more bands.