Take an in‑depth look at Apple Watch.
Our most personal device yet.
Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.
Discover some of the things Apple Watch can do.
A whole new era for apps.
Glances gives you relevant information in a scannable form.
Messages
Optimized for your wrist so you can respond on the go.
Phone
Make quick calls from your wrist. Or transfer them to your iPhone.
Calendar
Get an instant look at what’s next in your day or week.
Activity
Graphically monitor how active you are throughout the day.
Stopwatch
Time your activities in digital, analog, or hybrid view.
Camera Remote
View what your iPhone camera sees, snap a photo, or set the timer.
Music
Control music on your iPhone without taking it out of your pocket.
Maps
Apple Watch shows you the single best route.
Workout
Measure cardio workouts in time, distance, calories, pace, and speed.
All-new ways to do all kinds of things.
Create a customized experience with apps relevant to you.
Target
Get notifications reminding you to pick up items from your list when you’re near them.
SPG
Unlock your door right from your Apple Watch, no room key required.
American Airlines
Up-to-the-minute flight information on your wrist.
Nike+ Running
Quickly view your distance, duration, and pace on the go.
Stay up to date with interactive notifications sent directly to your wrist.
MLB.com At Bat
Get game highlights, scores, and more from around the league.
Citi Mobile®
Quickly see your checking, savings, and debit card balances with a look at your wrist.
PayByPhone Parking
Pay your parking meter before it expires with just a few taps.
Citymapper
A public transit guide that delivers a gentle tap when you reach your stop.
Pick your favorite models before pre-order.
Choose your favorites by clicking the heart icon next to those models. They’ll be saved in your account so you can compare them and be ready for pre-order.
Get ready for Apple Watch.
Update your iPhone
Apple Watch works with iPhone 5 or later running the latest version of iOS, which introduces the Apple Watch app. So make sure everything is up to date.
Chat with a Specialist
Get all your Apple Watch questions answered or get help finding the right watch. Call 1-800-MY-APPLE
Chat now
Accessorize with more bands.
Personalize Apple Watch Sport or Apple Watch with additional bands. Choose from unique styles in three beautiful materials.