• 1.0 out of 5 stars

    Review by and Industrial Designer

    • Written by from Montreal

    When I went for my trade-in, I formerly had an iPad 3 with the neoprene magnetic case, I got myself a nice 128 Gigabyte iPad air and evidently following my good experience with the neoprene case I got into the task of looking for the same quality case I so fondly had for the past two years.

    Well, I went with the Apple genius with a subdued enthusiasm to "chose" my case, I was almost resolute to get it, with a restraint satisfaction at the solidity of my purchase and my previous experience, and this is what happened; My first let down came when I arrived to the case section on the Apple Store in St-Catherine Street in Montreal, I was shown either the smart cover or the whole leather case, so naturally I asked as per my previous experience where the neoprene cases were, to my disappointment I was told that there were not, so I wondered I would wait a while and then buy it when they arrived, so I asked when they would arrive and was politely informed that there would be none as on they were not going to be manufactured at all... So I went on, unimpressed, to analyse what they had to offer, on first impression the quality seemed good, not striking but good, that tamed my subdued enthusiasm, to some account the leather seemed strange, not quite leathery but somewhat plastic, probably from the tanning treatment to render it more durable. Second and what started to raise some concerns was that I noticed that the cover of the case had not four, as my previous case, but three divisions and thought that does not look good, I could estimate by analysing the thickness and stiffness of the leather and taking into consideration the magnets that could be embedded into the cover, that by no means the folding could hold folded, the force that you would need to have the kind of elasticity rendered by the leather would be far superior, you would need at least four gauss, and judging by the dimensions and limitations, that was not going to happen... What made the previous case superior was the ability to mix traction from four folds and a not so powerful magnetic force, that worked, I also complained a bit about the vertical stand but faired well, which brings us to... third, the stand, on both positions, a big designer NO NO, as I was already kind of disappointed I asked to try the case before buying, the iPad held well inside the case, but as expected when in stand, it tilted with a frightening ease one over time no matter how carefully I tapped the screen on almost every position only when the app bar was used on the lower quart of the screen could some stability be reached, that upset me, then I flipped the stand to inclined position and started to tap on Google search and as if I was taking notes, something that I frequently do, and as expected collapsed one over time. The answer to this issues on the part of the staff was first, the leather will give, to what I answered well then the problem is going to increase because if now it collapses when still stiff, then after it "gives" it will not hold at all, the same held reason for the vertical stand. So finally the support agent told me that yes, they have had some problems with the stand.

    What can I say, this is not the quality that I would have expected from a world class company like Apple, disappointed, finished purchasing the cover case by iStore, neither the best nor the worse but does the job, surprisingly good vertical an inclined stand, sturdy and light, magnetic seal, struggle with closing but the protection is there, at least I have a leather sachet that I use for work. Miss my neoprene apple cover though, big misfire by Apple, not impressed.

  • 2.0 out of 5 stars

    Hate the feel/fabric

    • Written by from Sea Girt

    Just bought this for my brand new iPad and I absolutely hate it. It claims to be leather but feels more like suede. It is so soft it's slippery I constantly feel like it's going to slip out of my hand and it's always slipping out of the triangle when I try to prop it up. Not only does it feel terrible but I just know this soft fabric is going to be ripped up from being taken all around town in my bag. The pictures make it seem like typical flat to the touch, tough, leather, not this teddy bear delicate kind, I'm returning it immediately.

  • 1.0 out of 5 stars

    Really Disappointed

    • Written by from Candia

    When new, this is the most attractive color available and it's very nice to the touch. Six months later and the edges of the cover have absorbed body oils (I suspect) and looks terrible. No complaints about how it works, etc. On the basis of the stains only, I would not recommend buying this expensive cover.

  • 5.0 out of 5 stars

    Great case, but beware...

    • Written by from Anchorage

    The case has a great look and feel, but it WILL cause yellow stains to invisible shield protectors. My ipad air has the distinct yellow lines matching the folds. Chicken and egg...don't know which is causing it, some chemical in the case (formaldehyde?) reacting with the polymer...or the polymer having some weird property making IT react with the case...either way, it's a GREAT case, easy to snap on and off, fairly protective most importantly, light and thin.

    Just be warned if you use zagg invisible shield. (i've been a very loyal customer of zagg since the beginning.

    1 of 1 people found this useful

  • 1.0 out of 5 stars

    Has nice patina fits very well

    • Written by from Alexandria

    Unfortunately the cover on this doesn't work very well as a stand I do like a nice tight fit in the patina have not tried cleaning it yet because I think it might ruin the cover. For 80 bucks it's a little steep but it adds about the same weight as the iPad Air but it does protected very well.

  • 1.0 out of 5 stars


    • Written by from West Hills

    So frustrated with this case first of all it does not stand at all the magnetic backing does not stay when folded back and it constantly falls when I try to prop it up. I literally threw it away out of frustration. Three-fold system is very bad I can not beleive that came from Apple. Four-fold system on the old cover was great and I do not know why they have change it. Don't waste your money, becauease you will be frustrated too...

    4 of 4 people found this useful

  • 2.0 out of 5 stars

    Standardly Standard

    • Written by from Albertville

    The headphone opening is too small to fit oversized headphone inputs, the side buttons feel clunky but functional. The iPad fit snugly in the body, but the cover is not what i expected. It bulks in the first joint slightly and refuses to lie flat on the screen. It doesn't fit quite comfortably in the hand as I would have thought, and for the price of the case alone, I expected a firmer material and snug fit.

    1 of 1 people found this useful

  • 1.0 out of 5 stars

    Please bring back the more sturdy version!

    • Written by from Fairfield

    I'm sorry, but Apple, who is usually amazing in the design department, really botched this one. The case frustrates me every time in use it. It has no stability. Apple's engineering department seems to have forgotten basic principles. I always have to readjust the stand in both positions because it never quite fits my viewing perspective and it's flimsy. I truly hope Apple can rectify the major flaws of the IPad Air Case and Smart Case.

    5 of 5 people found this useful

  • 5.0 out of 5 stars

    You Get What You Pay For

    • Written by from Miami

    The quality is top notch and the functionality is too.

    It wakes and sleeps automatically upon opening and closing.

    The leather will wear in over time and give your case character.

    No complaints. Expensive and worth it.

    0 of 2 people found this useful

  • 2.0 out of 5 stars

    IPad Air case looks dirty

    • Written by from Baldwinsville

    I am so disappointed with this case. I purchased the brown, I thought it was beautiful. It felt so nice and looked great and I didn't have any trouble with the stand or the magnets. But over time the oils from my fingers have discolored that beautiful leather. It looks awful! I've tried everything I can think of to clean it and restore it to something close to its original appearance but nothing has worked. I paid $79 for this case that hasn't even lasted five months before it needs to be replaced. I am not happy.

    3 of 3 people found this useful

  • 1.0 out of 5 stars

    Don't bother

    • Written by from Da Nati

    Great cover but does not work as stand at all not worth money

    1 of 4 people found this useful

  • 5.0 out of 5 stars


    • Written by from Dorchester

    This is what I've been looking for and the color is so nice! It fit right in and it function perfectly!

    1 of 3 people found this useful

  • 2.0 out of 5 stars

    Good looking, but poor functionality.

    • Written by from Ventura

    Doesn't stand up worth a ding dang. Very frustrating. If you want to prop it up to write emails and stuff, you're gonna hate it.

    Stands up ok in the movie viewing format though, as long as you don't breath on it wrong.

    I gave it an extra star because it sure looks pretty.

    3 of 4 people found this useful

  • 2.0 out of 5 stars

    Change it back

    • Written by from Hood River

    I have used the original Smart Cover for the iPad 2 for 3 years. The new cover and case for the iPad Air isn't impressing me. The material is nice, but the design isn't. The cover has one less fold than the previous covers. This causes the incline to feel less secure and the magnet doesn't hold well. I feel like I am always readjusting it and trying to keep it from coming undone. I am writing this review simply to give Apple my feedback in the hopes that they head back to the drawing board on the covers design or head back to the original design. It was far better.

    3 of 3 people found this useful

  • 1.0 out of 5 stars

    TERRIBLE case not even worth a zero star rating.

    • Written by from Torrance

    So frustrated with this case first of all it does not stand at all the magnetic backing does not stay when folded back and it constantly falls when I try to prop it up. I literally threw it away out of frustration. Don't waste your money.

    7 of 9 people found this useful

  • 1.0 out of 5 stars

    Not so smart case….

    • Written by from Seattle

    Can't believe Apple would want to attach its name to this. First its ability to stand upright is totally lame. The folded triangle thing is not even close to be able to support the iPad in a proper way. Secondly the case is so thick (in some respects good) but I was not able to completely insert a phono plug through the case into the iPad. I would not recommend a purchase of such case. This design needs a total overhaul.

    5 of 6 people found this useful

  • 2.0 out of 5 stars

    Not that great, way overpriced.

    • Written by from Raytown

    I've had this case for about four months and over that time the cover flap has started to become very flimsy with daily use. It also doesn't work that well when you try to use it as a stand. Honestly it's just not that great of a case, I would look elsewhere. Too overpriced for something that wears down so fast.

    4 of 5 people found this useful

  • 4.0 out of 5 stars


    • Written by from Helotes

    a little pricey, but you pay for premium leather. Nice feel and saves on the buttons on the ipad

    1 of 2 people found this useful

  • 4.0 out of 5 stars

    iPad Air smart case

    • Written by from Kincardine

    Went to the Apple store in Waterloo and bought a new iPad Air . The sales men was great, not like going to the other stores. Bought the case from there, Fits real nice, better than the one they made for the iPad 4. You spend all the money for the iPad Air why cheep out on some case made by some other company. Looks and feels great. It stands up good.

    1 of 3 people found this useful

  • 1.0 out of 5 stars

    Nice looking but it fell apart

    • Written by from Redondo Beach

    I've had the case for less than a year (much less than a year). All the seams have come unglued and the case is now worthless. For the price charged, this should be much more durable. Extremely disappointed.

    3 of 4 people found this useful