• 1.0 out of 5 stars

    Nice looking but it fell apart

    • Written by from Redondo Beach

    I've had the case for less than a year (much less than a year). All the seams have come unglued and the case is now worthless. For the price charged, this should be much more durable. Extremely disappointed.

    3 of 4 people found this useful

  • 5.0 out of 5 stars

    Excellent Cover When Used Correctly

    • Written by from Quincy

    I'll repeat other reviews suggesting that some people aren't using this case correctly. If you fold the cover with the suede side out, it works perfectly as a stand. As for the gap issue at that leather hinge, once the case has been broken in, the cover sits flush as intended. Be aware that the natural leather cover will show age and it's susceptible to oil stains like any unfinished natural leather products. Personally, I think the natural leather looks better once it's had some break in time. I eventually oiled my cover to give it a deeper natural brown color. It looks great!

    3 of 5 people found this useful

  • 1.0 out of 5 stars

    Way overpriced & won't stand up

    • Written by from Anderson

    Seriously Apple, $80 for this piece of junk?! The old smart cover was better as it could actually keep the iPad in an upright position. This is horrible and you should be ashamed. Send me back $40 and I'll change it to a **, but it's definitely a * in its current form.

    5 of 7 people found this useful

  • 1.0 out of 5 stars

    Leather stains

    • Written by from Houston

    The problem I have had is that the case looks like trash because the leather absorbs the oils from you fingers and palms. This is normal oil that everyone's hands produce. I would suggest that you Scotch Guard spray your new leather iPad smart case or Apple do something to prevent this problem from happening in the first place.

    4 of 5 people found this useful

  • 4.0 out of 5 stars

    Lovely case, if you're willing to spend the extra money.

    • Written by from San Jose

    Overall the iPad Air Smart Case looks nice, is thin, and somewhat protective. I'm convinced this is real leather because each unit is different; each has different graining and imperfections, which in my opinion gives each a unique look. It does scuff up a bit, but a little rub will most likely alleviate it. The leather is soft to the touch. My favorite thing about this case is it's compactness. It fits the iPad perfectly (no surprise) and it's protective against light drops. A downside I've found with this case is that water is not this thing's friend. It aborbs water, which means it probably wasn't treated with a coating to repel liquids. That shouldn't be something that stops you from buying one, but just be aware. What might stop you from picking one up is price. At $79 this thing is EXPENSIVE. You could get a $20 case from a third party manufacturer, but from the ones I've seen they're either too bulky or just ugly. With that said if you're willing to shell out the extra dough for something more high quality than the average folio people outfit their iPads with, this is a lovely choice.

    2 of 2 people found this useful

  • 5.0 out of 5 stars

    I won't use another case

    • Written by from Waverly

    The fit, finish, design, of the smart case is perfect. The feel of the leather is exactly what I want to feel when using the iPad. No matter what they did to process it and dye it, it's still a natural material and so it feels great.

    I have a love/hate thing with the stand. I use the stand all the time for typing and surfing. It's a great feature. I also use the stand-up feature for watching stuff. However, I WISH there was a happy middle viewing angle. Typing mode is too flat for simple surfing, and watching mode is too vertical and unstable for tapping on the screen. So to solve this, when I really want to sit and use it I have a tablet stand from Am*zon that does the job.

    With that said, I won't use another case. This is a tight fit, no loosey goosey covers or padded backs, no fake plastic or vinyl materials. Even when it looks "used" it still looks great. Think vintage. The iPad slips right in too, plenty of protection for a responsible user.

    3 of 3 people found this useful

  • 1.0 out of 5 stars

    Very poor quality and flimsy stand

    • Written by from KAMLOOPS

    This over priced case doesn't even feel like leather and begins to scuff, look old and used within a week even though you have babied it. The stand is useless as it doesn't even do what it's supposed to and falls over all the time. The flap doesn't even close flush with the case. A very poor product not worth the $100.

    5 of 6 people found this useful

  • 1.0 out of 5 stars

    Apple showed me better brands

    • Written by from Petaluma

    I always buy everything from Apple. Until this case. First $79 was insane. So I reluctantly bought it. After getting home and looking at one terrible design (triangle stand gone - that extra flap gave it stability - now missing.) I returned it the next day very disappointed in both price and design. Price was the real problem. This should have been $29 (or even $19 to reward customers for being loyal). But it wasn't. It's a flat out rip-off. Anyway - I returned home and just felt unsafe without a case (having dropped my ipad 3 - 1 ft and shattering the glass - but that's another bad design problem for later).

    So what Apple did was force me to look at other brands. Thank you Apple - as I found there are many accessories made by other companies that were not only better but they cost significantly less. For $25 i got a better designed case. This led to me looking at all the Apple accessories that other brands make and found several items I plan to get in the future over Apple brand.

    So who is to blame? Greed in marketing at Apple, the designers for putting out a garbage case (over-priced, magnet for dirt and normal grease on hands, stand is broken (by design)....it's just plain wrong).

    If I were apple - i would toss in a case for free. That case did not cost more than a dollar to make. Losing customers loyalty to brand is a bad thing.

    13 of 15 people found this useful

  • 1.0 out of 5 stars

    The flawed design

    • Written by from chandigarh

    1. The magnet of this case puts the iPad to sleep even when touched whilst being folded backwards for comfortable holding(biggest flaw).
    2. The access to home and volume buttons is very absurd as it's more of guesswork when you are looking for one.
    3. It's slippery as a case,the feel is not robust .
    4. Lighter shades get dirty easily showing marks.
    5. Some headphone jacks may not work as would be obstructed.

    4 of 4 people found this useful

  • 5.0 out of 5 stars

    The best iPad case !

    • Written by from Tangerang

    I don't understand why they keep writing bad reviews for the case. The case work perfect for the iPad air the quality of the leather is great ( I love how it feels ) and the design simply and light. The iPad snap in the case very good, I don't have any problem when using it both stand or typing position.

    They keep talking about the price, well if you concerned about the price then you should find other case cheaper rather than keep writing bad review about this case. Honestly before I bought this case I was using other case which is cheaper and have same function, but I returned it because it's too heavy, bulky, and the leather feel bad compared to smart case.

    1 of 1 people found this useful

  • 1.0 out of 5 stars

    Functions poorly

    • Written by from Ontario

    Stand does not support weight of device, regardless of how it is positioned; just too flimsy. Also does not close in a secure manner. Fails to do the job it was purchased to do (protect iPad from damage). This one should go back to the drawing board.

    6 of 7 people found this useful

  • 1.0 out of 5 stars

    Absolute Garbage

    • Written by from san Francisco

    I have nothing against apple. But, after recently buying a smart case for my ipad air i can say but one thing. ITS HORRIBLE. It does not work the way its advertised at all. It doesn't stand most of the time and when it does a slight nudge will send it falling. Also it certainly is NOT worth the 80$ price tag. BUYERS BEWARE.

    I would not have expected such a poorly designed case from apple(what are you doing johnny?)

    5 of 7 people found this useful

  • 5.0 out of 5 stars

    Solid case, perfect fit. Was skeptical after reading review but glad I got

    • Written by from McKinney

    I was so skeptical purchasing this case since there were so many mixed reviews. The only thing that made me go ahead and give this a try was the fact that it wasn't a "cheap" case that would fray, crack or not line up properly. I have to say, I am so pleased with this case!!!! It aligns properly, it's a sleek, smooth fit with no gaps and the stand works perfectly. If I smack the case like a toddler or preschooler would, yes it falls over but typing, swiping and clicking with a normal pressure does not cause it to tumble over. Well worth the money.

    2 of 2 people found this useful

  • 5.0 out of 5 stars

    Expensive but worth the price!

    • Written by from Raleigh

    I bought three different third party ipad cases from amazon for my ipad air because of the price, but non of them were satisfactory. I was hesitant to buy this case because of the price but finally decided to bite the bullet. I am happy with the case because it is light, has feel-good factor to it, made of leather and most importantly provides everyday use protection. I found case hold ipad well as a stand. Yes you can trip it if you really want to, but it is fairly sturdy for use as stand and type. I still think $80 may be a little bit pricey but the case is five star for me.

  • 1.0 out of 5 stars


    • Written by from conroe

    Worst case in the world! The magnet does not work at all. Falls on landscape mode and poor quality! Do not get this case! Its the worst! Got this a day ago and its already falling apart! Great loss for apple.

    2 of 3 people found this useful

  • 1.0 out of 5 stars

    80.00 piece of junk

    • Written by from tempe

    Need I say more. The old rubberized plastic one for the IPAD 2 was a dream for stowing and protection from elements. This is a train wreck for functionality.

    2 of 2 people found this useful

  • 1.0 out of 5 stars

    Expensive "smart case" gets an F

    • Written by from Jacksonville

    I loved my old iPad 2 case, it functioned well and supported the iPad in upright horizontal position. However, this new iPad air smart case is very flawed!!!
    Even though this full protection case does the job of protecting the iPad air, the accordion design is flawed. It doesn't support the iPad, and constantly collapses in the horizontal keyboard position, and falls over when in the more upright position. Plus, it has a cheap feel to the usually superior design and build quality that Apple normally produces.


    9 of 9 people found this useful

  • 2.0 out of 5 stars

    Very Poor Usability & Design

    • Written by from Santa Fe

    I owned the smart cover for my iPad2 and loved it, but it had no back protection. When I saw the new design I was thrilled! That is, until I got one. The cover NEVER lays flat when closed. There's always a gap between the cover and screen. The 3-panel design is VERY UNSTABLE as a stand. iPad just falls over when watching videos. Worst of all NONE OF MY HEADPHONES FIT IN THE JACK NOW!!! I HAVE TO REMOVE THE CASE TO USE HEADPHONES!!?? FOR REAL??!! Apple's all-around product quality has seriously diminished since the change in management. SEVERELY DISAPPOINTED!!

    9 of 9 people found this useful

  • 1.0 out of 5 stars


    • Written by from Fairfield

    I HATE this case! It doesn't stand up in landscape very well if you need to touch it. It's fine if you are just standing it up to watch a movie, but if you need to swipe or pinch or touch it, the thing falls over. I'm so sick of it falling over now. The problem is the new 3-fold versus the previous 4 fold. It's a terrible design and they should give everyone their money back because it's that bad! The cutout for the headphone jack is also problematic because it's not big enough. I previously used my Goal Zero Rock Out speaker without issue but this one prevents it from plugging in all the way. What a total pain.

    They should redesign it and give everyone that has this version a new one. It's that bad!

    11 of 11 people found this useful

  • 5.0 out of 5 stars

    Point of view, its all about point of view

    • Written by from Richmond Hill

    I read reviews everywhere before I made this purchase (brown colour), I gave 5 stars not because I didn't see this smart case flip when on vertical, or easy to get dirty overtime, I do see all the problems, and here is why I gave 5 stars:

    1) when you are carrying a 1 pound iPad in one hand + protection, you could go all the way to otterbox (which I already have 4 different colours on ipad2/3/4), it makes it over 2 pounds heavy. Or you want something light and okay strong with all around protection
    2) when you are a business man, and iPad is your replacement Laptop, you could have shininess case with fake jewel encased, or a folio with pens, business card and a pack of notepad along with it (if this folio is your choice, you are still not fully digitized). Or you probably want something simple looking, fast to take out and start using. (a straight leather briefcase vs. pocket-everywhere-messenger-bag)
    3) Vertical flip problem, if you could train yourself not to touch it too hard, which exist the threshold tension to make it flip over. Smart case actually has the smallest footprint when you are using it vertically on a steady surface. Same idea when you typing onscreen vs. typing on keyboard.
    4) To me, discolouring or getting dirty on leather its a beauty, unlike glossy plastic or shiny metal, as long as its not pizza stink, it will look good in the long run.
    5) Protection, smart case is not military grade or 30m waterproof, but simple enough to sustain casual drop (not those drop test you see in youtube), accident do happen, someone don't even have a scratch with no protection, or someone, like me crack twice even on otterbox defender case (I have 3,5 yr old kid, I know)
    6) Physical keyboard or non? I have Logitech solar power, ultra thin, even an apple BT keyboard for previous generations. Unless you are a type-everyminute person, you just need to roll the smart case in typing mode and lose 1/2 of the screen for <10% of usage a day.

    All in all, point of view, when my kids using my iPad with this smart case, my eyes will always on the iPad, when I am on the road, I will feel happy to have the lightness, the look and feel. When I am typing, I don't really miss the physical keyboard as much as I am on the mini.
    It is not for everyone, just like the rest of 1,000,000,000 kinds of cases out in the market. But if you are willing to settle one case that works for long time, instead of 5x$20 case/ipad, It is for you!

    2 of 3 people found this useful