• 5.0 out of 5 stars


    • Written by from los angeles

    Let me start off by saying, wow this case looks great! The brown leather gave my new iPad a timeless look, plus he microfiber on the inner cover of the case doubles as a cleaning cloth for your device. I've read the bad reviews and I have come to the conclusion that everyone is using it wrong. I witnessed this the first night I got mine. My girlfriend went to grab the iPad and place it in stand position and it would not stop toppling over. I then realized she had been folding the stand incorrectly, having the leather exposed instead of the correct way with the microfiber exposed.


    problem solved ��

    145 of 161 people found this useful

  • 5.0 out of 5 stars

    Great Case/Cover...if you use it right

    • Written by from Austin

    There are a few reviews here and elsewhere that say the iPad will fall over when using the stand in either the Keyboard Stand or the Movie Stand.
    This is true only if you put the finished leather facing down (touching the table/desk), this is much more slick than the microfiber inner lining and it will fall very easy.
    If you make the stand with the microfiber facing down (touching the table/desk) it will have a much tougher time falling if it ever does since its not as slick as the leather.
    Try this way out and you will see that the stand is much more stable and you also will not scratch your nice leather.

    I'm very satisfied with the Smart case now and its looks quite nice as well.

    77 of 85 people found this useful

  • 5.0 out of 5 stars

    Beware of Bad Reviews

    • Written by from Lake Orion

    First off, this product is an amazing one at least. The leather is quality, the magnets are strong, the feel is amazing, and there is just enough wiggle room so it fits securely but not too tight.

    BEWARE OF BAD REVIEWERS!!!! This product works EXACTLY how it is supposed to. Those giving it bad reviews don't like the product because it is not for them and they give it a bad review. The magnets hold up in both positions and anyone who says otherwise isn't using it right. It fits snug, good viewing angles, and 3 panel system makes for quicker easier set-up. The cover moves around a little, but how else are you supposed to get it off if there is no lip hanging off. We'll designed and thought out. Simply amazing.

    48 of 63 people found this useful

  • 5.0 out of 5 stars

    Brown Looks Very Classy

    • Written by from BEDFORD

    Just purchase the Brown smart case for my new iPad Air and so glad I didn't get another color. The Brown looks very classy on the Air....I think it will look very nice even when the leather weathers a bit.
    The fit is perfect, no share edges like on the smart case for the previous generation iPad.

    As far as protection goes I'm sure it will take care of the iPad Air for lite bumps and minor drops just like the previous one.

    I did consider the Black but once I seen the Brown I was hooked.

    32 of 40 people found this useful

  • 5.0 out of 5 stars

    Awesome product

    • Written by from Miami

    Apple, you did a great job with this new design ! Can't understand some of the comments I read. Those either just don't like it or are interested in some other products. Sharp edges that were obvious in previous designed cases are gone. Thank you !
    Five stars from this happy user!

    21 of 24 people found this useful

  • 5.0 out of 5 stars

    Great case!

    • Written by from Antwerpen

    Brought a black smart case for my iPad air at the apple store. I like it a lot and I don't get what people are complaining about. It works great as a stand, protects the iPad... It just does what it needs to do. Maybe the complainers don't know how to use the stand/case? Or do they have the wrong case?

    There is one thing though: $79 is pretty expensive for paper board and a little leather. But hey, if the product does what it does and there is nothing else that's better at it...

    10 of 12 people found this useful

  • 5.0 out of 5 stars

    Ya gotta get it!!!

    • Written by from Nutley

    Just got the air pad and had to have the case to keep it nice and new and pretty.
    Fits like it was designed by the same folks who made the air pad .....wink wink......
    Nice material for the device and the cover is smoooooth.....
    Highly recommended

    13 of 18 people found this useful

  • 5.0 out of 5 stars


    • Written by from San Diego

    90 percent of the one star reviews should get one star for their epic fails at using such a simple and effective product, the SmartCase for iPad Air.

    Claim: the case doesn't adequately support the iPad as a stand as the magnets are too weak.

    Fact: For some strange reason folks haven't figured out that you are supposed to fold the trifold cover so that the microfiber is on the OUTSIDE. REPEAT - FOLD THE COVER SO THAT THE MICROFIBER IS ON THE OUTSIDE. AND (added bonus) you won't scratch up the cover. When you do it like this the hinge folds over the triangle resulting in a stable support. If you do it with the leather side on the outside, you don't form a stable triangle.

    So for those that are thinking about this product, the negative reviews about not being able to use the cover as a stand are from people who are using the product wrong.

    Kind of depressing actually, to know that people wouldn't at least try this obvious solution. This is more like one of those problems you give a 6 year old to solve.

    SERIOUSLY, people.

    10 of 14 people found this useful

  • 5.0 out of 5 stars

    Everything looks perfect to me....

    • Written by from Santa Barbara

    I bought this brown Smart case on December 5, 2013 from Apple store. To be honest, I was kinda worried about some comments about the the cover ... can't stay flat or the stand can't stand still …etc.. But guess what, I don't see those problems... Everything looks or works perfectly fine to me when I put my iPad Air into the case. No hassle at all. The buttons on the side work fine too.

    Not sure if Apple has already redesigned the case based on people's complaint or I am just lucky ? I did notice the color and the texture of the leather are slightly different so I’d suggest that you go to Apple store to pick the best one. If you don’t like it, you can return it in 14 days anyway… Take it easy ;)

    4 of 4 people found this useful

  • 5.0 out of 5 stars

    Excellent Case for the iPad Air

    • Written by from Murphysboro

    While I think the iPad Air feels sturdy enough to withstand some abuse without a case, I carry mine in a bag to work, and take it out frequently to access PDF's, take photos, and send short emails. For my use the Smart Case is perfect.

    The case was easy to put on and has a great appearance that will get better with use. The cover folds up nicely, accordion style, when I have it open. The additional weight it adds is barely noticeable to me. I don't use it as a stand too often, but when I do it works as advertised. Some users have complained about the small gap near the left edge of the case and the face of the iPad. It is noticeable, but hardly a problem for me. I expect that it will go away as the hinge gets more broken in.

    My only small gripe would be that the cover could be slightly stiffer. Although the magnets are strong enough, it tends to slide around a bit while carrying the iPad. Otherwise, it is a great looking, high-quality case.

    Highly recommended.

    5 of 6 people found this useful

  • 5.0 out of 5 stars

    Great case, but beware...

    • Written by from Anchorage

    The case has a great look and feel, but it WILL cause yellow stains to invisible shield protectors. My ipad air has the distinct yellow lines matching the folds. Chicken and egg...don't know which is causing it, some chemical in the case (formaldehyde?) reacting with the polymer...or the polymer having some weird property making IT react with the case...either way, it's a GREAT case, easy to snap on and off, fairly protective most importantly, light and thin.

    Just be warned if you use zagg invisible shield. (i've been a very loyal customer of zagg since the beginning.

    3 of 3 people found this useful

  • 5.0 out of 5 stars

    I won't use another case

    • Written by from Waverly

    The fit, finish, design, of the smart case is perfect. The feel of the leather is exactly what I want to feel when using the iPad. No matter what they did to process it and dye it, it's still a natural material and so it feels great.

    I have a love/hate thing with the stand. I use the stand all the time for typing and surfing. It's a great feature. I also use the stand-up feature for watching stuff. However, I WISH there was a happy middle viewing angle. Typing mode is too flat for simple surfing, and watching mode is too vertical and unstable for tapping on the screen. So to solve this, when I really want to sit and use it I have a tablet stand from Am*zon that does the job.

    With that said, I won't use another case. This is a tight fit, no loosey goosey covers or padded backs, no fake plastic or vinyl materials. Even when it looks "used" it still looks great. Think vintage. The iPad slips right in too, plenty of protection for a responsible user.

    3 of 3 people found this useful

  • 5.0 out of 5 stars

    Great case!

    • Written by from Albuquerque

    It fits perfectly without adding much weight. I like the feel (and the smell) of it. Besides I don't have any problems standing the iPad in position. This case does exactly what it is supposed to do as it is explained on the back of the box. It is a little expensive but I'm really glad I bought it!

    3 of 3 people found this useful

  • 5.0 out of 5 stars

    Much improved

    • Written by from Portland

    This is an excellent case. It is good-looking, lightweight and fits more snugly than the polyurethane model available for the earlier iPad version. Having the cover folded for typing feels very secure. In the upright position, it is less secure than the earlier four panel cover version, but works very well if you don't push against it too hard. If I typed on it more than an hour a day I would consider a keyboard case, say from Logitech. Otherwise this is a very good trade-off of a little extra weight for protection and added functionality.

    3 of 3 people found this useful

  • 5.0 out of 5 stars

    Excellent Cover When Used Correctly

    • Written by from Quincy

    I'll repeat other reviews suggesting that some people aren't using this case correctly. If you fold the cover with the suede side out, it works perfectly as a stand. As for the gap issue at that leather hinge, once the case has been broken in, the cover sits flush as intended. Be aware that the natural leather cover will show age and it's susceptible to oil stains like any unfinished natural leather products. Personally, I think the natural leather looks better once it's had some break in time. I eventually oiled my cover to give it a deeper natural brown color. It looks great!

    4 of 6 people found this useful

  • 5.0 out of 5 stars

    Solid case, perfect fit. Was skeptical after reading review but glad I got

    • Written by from McKinney

    I was so skeptical purchasing this case since there were so many mixed reviews. The only thing that made me go ahead and give this a try was the fact that it wasn't a "cheap" case that would fray, crack or not line up properly. I have to say, I am so pleased with this case!!!! It aligns properly, it's a sleek, smooth fit with no gaps and the stand works perfectly. If I smack the case like a toddler or preschooler would, yes it falls over but typing, swiping and clicking with a normal pressure does not cause it to tumble over. Well worth the money.

    2 of 2 people found this useful

  • 5.0 out of 5 stars

    Point of view, its all about point of view

    • Written by from Richmond Hill

    I read reviews everywhere before I made this purchase (brown colour), I gave 5 stars not because I didn't see this smart case flip when on vertical, or easy to get dirty overtime, I do see all the problems, and here is why I gave 5 stars:

    1) when you are carrying a 1 pound iPad in one hand + protection, you could go all the way to otterbox (which I already have 4 different colours on ipad2/3/4), it makes it over 2 pounds heavy. Or you want something light and okay strong with all around protection
    2) when you are a business man, and iPad is your replacement Laptop, you could have shininess case with fake jewel encased, or a folio with pens, business card and a pack of notepad along with it (if this folio is your choice, you are still not fully digitized). Or you probably want something simple looking, fast to take out and start using. (a straight leather briefcase vs. pocket-everywhere-messenger-bag)
    3) Vertical flip problem, if you could train yourself not to touch it too hard, which exist the threshold tension to make it flip over. Smart case actually has the smallest footprint when you are using it vertically on a steady surface. Same idea when you typing onscreen vs. typing on keyboard.
    4) To me, discolouring or getting dirty on leather its a beauty, unlike glossy plastic or shiny metal, as long as its not pizza stink, it will look good in the long run.
    5) Protection, smart case is not military grade or 30m waterproof, but simple enough to sustain casual drop (not those drop test you see in youtube), accident do happen, someone don't even have a scratch with no protection, or someone, like me crack twice even on otterbox defender case (I have 3,5 yr old kid, I know)
    6) Physical keyboard or non? I have Logitech solar power, ultra thin, even an apple BT keyboard for previous generations. Unless you are a type-everyminute person, you just need to roll the smart case in typing mode and lose 1/2 of the screen for <10% of usage a day.

    All in all, point of view, when my kids using my iPad with this smart case, my eyes will always on the iPad, when I am on the road, I will feel happy to have the lightness, the look and feel. When I am typing, I don't really miss the physical keyboard as much as I am on the mini.
    It is not for everyone, just like the rest of 1,000,000,000 kinds of cases out in the market. But if you are willing to settle one case that works for long time, instead of 5x$20 case/ipad, It is for you!

    3 of 4 people found this useful

  • 5.0 out of 5 stars

    Simple and light, stylish case

    • Written by from San Diego

    Made of real leather; durable; small and light; stylish and available in different colors; fits the iPad Air perfectly.

    2 of 2 people found this useful

  • 5.0 out of 5 stars

    Excellent Case!

    • Written by from North Vancouver

    As promised. Fits perfectly, great feel! Easy initial setup and stable. If my 4 year old can prop it up for viewing and playing interactive educational games anyone should be able to do the same!

    3 of 4 people found this useful

  • 5.0 out of 5 stars

    As good as it gets

    • Written by from ORLEANS

    Great product. Honestly. The feel and functionality meet a great product. I was a bit hesitant to spend $89 for it but once I wrapped it around the iPAD, it just felt good. The flap gets nicely closed to the back of the case when its opened. The smooth and soft feel of the suede or Microfiber protects the screen and cleans the screen from constant touching.

    2 of 2 people found this useful