Customer Reviews and Ratings

3.5 out of 5 stars

Based on 90 reviews

  • 4.0 out of 5 stars

    I actually own this product!

    • Written by from Canmore

    Unlike the reviewers before me, I have actually used the Smart Cover. Seriously, how can you write a review about something that hasn't been sold yet?

    The case does a great job in protecting the screen.
    The magnets work well - my iPad Mini has turned on and off correctly every time.
    The cover works well as a stand...not terrific but okay.
    The red is a great colour.

    If you're looking for something to provide all over protection, this likely wont work for you but as a cover for your Mini screen, it does the job.

    371 of 446 people found this useful

  • 5.0 out of 5 stars

    It is what it is

    • Written by from Fredericksburg

    I wrote this because the 2 reviews I read were from people that didn't have one. I have a red one and just got the mini. It is for the screen and the fact that it turns off the ipad is pretty cool. There are limited cases out there right now. This is good.

    281 of 344 people found this useful

  • 5.0 out of 5 stars

    Bright RED

    • Written by from Fort Lupton

    This is a great case. I love the lack of metal where it magnets to the iPad mini. It is very bright red, almost unrealistic how red it actually is!

    Great cover. Glad I got it.

    292 of 369 people found this useful

  • 5.0 out of 5 stars

    If your cover isn't working, send it back!

    • Written by from Baldwin

    I ordered this cover at the same time as my iPad Mini and had it shipped quickly. I have no personal experience with an iPad or smart cover prior to this purchase, but I can find no fault with this item.

    To address some of the complaints of others (basing all on my experiences only):
    -The color is a bright red, not quite the Crayola or primary red, but maybe a tiny bit orange? I think this is the same shade of red that most (PRODUCT)RED items are.

    -There is not a single speck of lint on the cover or on the screen from the cover. It is a regular microfiber/microsuede material. Difficult to clean but totally fine for the iPad screen.

    -The cover folds around back (like a binder or notebook cover) and sits flush with the back of the iPad, so you can fold it back and hold the whole unit easily. This does not appear to be putting any strain on the "not metal" hinge. The material is a bit rubbery, so I expect it to hold up to my moderate use. Of course, all things degrade and heavy use (or rough use) will break it down. This isn't meant to be an industrial strength cover!

    -The hinge can only sit on the edge in one spot. I don't know how that person got it to slide or attach anywhere but perfectly centered. That would be a defect of the iPad internal magnets. If you try to lay it on off-center, the force of the magnet pushes it to center.

    -The fold-into-a-little-stand feature is just fine. If you need a really sturdy stand, do not use something made of fabric and thin metal. Otherwise, it holds nicely with its own magnets in a little triangle resting stand (landscape/horizontal only, of course.)

    -And after using the cover as a stand, it goes back perfectly flat onto the cover.

    -The only true criticism is that the cover WILL get dirty if you use it as a stand on a dirty surface. But Apple can't change the laws of physics. At least not yet.

    62 of 74 people found this useful

  • 5.0 out of 5 stars

    Fantastic Product (NOT A CASE)

    • Written by from Sandy

    Anyone complaining that this doesn't sufficiently 'protect' their iPad doesn't understand what this product is for. This is a tool, not a case. It will hold the iPad upright, clean it, and sleep / wake it.

    This doesn't deserve to be rated down because you want something different. It does exactly what it says it does and it does it well, therefore -- 5 stars.

    46 of 52 people found this useful

  • 5.0 out of 5 stars

    Great Product

    • Written by from MADISON

    Pros:
    -Does it's job pretty well, it is very magnetic so no worries about being detached on its own.
    -stands pretty well unlike what other people said.
    -cleans the screen pretty well.

    Cons:
    -Wish Apple made a smart case for the ipad mini as well.

    48 of 63 people found this useful

  • 5.0 out of 5 stars

    Yes

    • Written by from Prairie du Sac

    Really completes the iPad experience, and protects the screen. The iPad Mini's back, unlike that of the normal iPad, isn't made of whatever material they use that is so easy to scratch, so a Smart Cover-esque accessory isn't necessary. The (PRODUCT) RED model also donates money to a good cause, so that's an added bonus to your conscience. Plus, I think the red really goes well with the sleek black and slate model.

    35 of 42 people found this useful

  • 5.0 out of 5 stars

    Sweet product

    • Written by from Saskatoon

    I bought my cover when I got my iPad mini, close to it's release. It fits well and doesn't scratch or lift off the screen. I like how it easily comes off and goes on, so I can have the natural feel of the iPad. The red cover looks very good on my black iPad, and I would assume it would look good in the white one as well. The only problem I have is that it leaves two vertical lines on the screen where it doesn't touch, but that can easily be cleaned with a glass cleaning cloth. The only parts that it doesn't cover are made of a very strong material that is only affected by fingerprints, and not scratches. I love not having to use the sleep button, but just flipping it onto the front. This cover works really good as a stand either to stand it upright or with a slight incline. The iPad is quite strong and only needs a screen cover, for that reason I would strongly recommend this cover.

    34 of 41 people found this useful

  • 5.0 out of 5 stars

    Not just the only choice, it's the right choice!

    • Written by from calgary

    So I picked up my new white iPad mini 32 on Monday and hen went hunting down a case, to which none were found, so I went back to apple and started eye-balling the Smart Cover. I read the reviews, I asked other people I know who had them, and I took the dive. Good idea, as its even better than the original! Way better! And the original designed for its older, bigger brother is no slouch!! I wanted several hours to get used to the cover before writing this review just so I don't jump the gun too quick. I have to say, just as the iPad mini is, the new Smart Cover is as precise, functional and comfortable to use. I'm happy with my choice, I hope this helps you make yours.

    30 of 34 people found this useful

  • 5.0 out of 5 stars

    Great product, although a bit over-priced

    • Written by from Windham

    The Product Red smart cover for iPad Mini is great. I had an iPad 2 that I sold to get the Mini. I wanted a smaller screen so I preordered the mini. I was quite happy with the Mini but missed having a cover. I had a Belkin Trifolio leather case for my iPad 2, and wanted something a bit less bulky to compliment the extreme thinness of the Mini. The iPad Mini Smart Cover is the answer to that problem!

    This cover is great and works well. The same $40 is a bit pricey, but I am ok with quality over quantity. I have not had any issues whatsoever putting the cover on and having it line up correctly. Then again, I have not taken it off much at all since I got it. I even went to the Apple store and asked to demo a iPad mini smart cover before I bought it. It worked just fine so I picked up the red one, which is a tad brighter than I would have liked, but its still amazing and I like the color more each day.

    All in all, if you are having misgivings about the cover, go and try it out yourself and the Apple store before you pass judgement. If you don't like it, that's fine, but give it a try first in person. The experience made my purchase a no-brainer.

    34 of 43 people found this useful

  • 4.0 out of 5 stars

    Integrated well, but some limitations

    • Written by from Overland Park

    Bottom line:
    A good (though overpriced) product, this is the most integrated case/cover experience you'll buy, though consider other options before buying, at least so you can see the limitations of this product.

    Pros:
    Wake/sleep with open/close - cool, very useful feature
    Snap-on hinge - latches, stays on very well while still coming off when you want it to
    Material - feels great in the hand

    Cons:
    Fails as a stand - When using the case as a stand (either in keyboard style or viewing style), the magnetic connection being used to hold the case in a triangular stand configuration often breaks with even gentle screen presses, causing the iPad mini to fall over.

    Overpriced - I'm a true Apple fan, and don't mind paying a little extra for a well-engineered product, but looking at whole-body protection cases on the market, this screen cover should not be $40. At least this (PRODUCT) RED version helps a good cause!

    Alignment - While attached, the cover often becomes angled, in either the open or closed positions, such that the cover is no longer aligned with the iPad.

    22 of 24 people found this useful

  • 1.0 out of 5 stars

    Rethink this purchase!

    • Written by from west islip

    The magnetic strip does not stay in place, offering no protection to the device.

    Surprisingly poor design by Apple. Returning the Smart Cover for a refund.

    28 of 37 people found this useful

  • 4.0 out of 5 stars

    Stand

    • Written by from Colorado Springs

    This product does not easily allow for the cover to transform into a stand. It folds into the triangle, but the triangle collapses.

    23 of 29 people found this useful

  • 5.0 out of 5 stars

    Love the Smart Cover!

    • Written by from Kansas City

    I love this vibrant lipstick red Smart Cover. I had a Smart Cover on my iPad 2 and this is much better. Since I like to match my iPad to my outfit, I have the red, pink, and dark gray Smart Covers. They work well, fit nicely, and keep the iPad thin and light. My only complaint is that when you fold it for a stand, especially in the low or flatter position, it comes unrolled and flops down flat. Other than that, it's a great addition to the mini. It looks smart, also. Two thumbs up!

    20 of 23 people found this useful

  • 5.0 out of 5 stars

    Love the red!!

    • Written by from South Gate

    The cover does exactly what it was meant to do.

    22 of 28 people found this useful

  • 5.0 out of 5 stars

    Awesome!!!

    • Written by from Tuscaloosa

    This is my first smart cover. I love it! It does what it is advertise to do.

    22 of 28 people found this useful

  • 4.0 out of 5 stars

    Beautiful cover

    • Written by from Ottawa

    Cover is a beautiful red. It's not too deep and not too bright and complements the black iPad mini perfectly. The magnetic strip snaps into place with authority and is able to hold the weight of the iPad mini without it separating. The cover functions well when in landscapes mode for typing and when propped up to view movies, and the sleep/wake function does what it should. This is my first Smart Cover and I'm really impressed, I though it was a gimmick product but over the few days I have had it its been great. I gave it a 4/5 because I'm not sure how well the cover itself will withstand staining over time, especially the inside portion with the microfibre, I have a feeling it may stain if you're not a clean person. I may be wrong, and I hope I am. Overall great product and I'm happy I made the purchase.

    16 of 16 people found this useful

  • 5.0 out of 5 stars

    This cover is great

    • Written by from quarryville

    I'm not sure why people are giving this negative reviews, it works splendidly.

    23 of 32 people found this useful

  • 4.0 out of 5 stars

    Works finer

    • Written by from South Elgin

    I love it. It doesn't add any weight, it stands fine. Folds over nicely and stays in place. I don't understand the complaints. Other cases are heavy, bulky, and totally mess up the lightness of the mini. I've tried several. One mark off for price, though.

    18 of 22 people found this useful

  • 5.0 out of 5 stars

    AMAZING CASE!!

    • Written by from Terre Haute

    I just went to Best Buy and got this case and I love it so much already, my screen is never smudged and I'm also supporting Product Red. Goes very well with my black iPad mini! Thanks Apple!

    24 of 35 people found this useful