• 1.0 out of 5 stars

    Waste of Money

    • Written by from Ridgewood

    Case is fine. Just doesn't work as a stand. My Ipad keeps falling down.

    71 of 104 people found this useful

  • 5.0 out of 5 stars

    Best case available

    • Written by from Los Angeles

    This case is sturdy enough to protect against shock or scratching, but not overly bulky. The material of the case gives it a good grip, but surprisingly, doesn't get dirty easily or absorb dirt and other substances. The smart cover makes it convenient to stand up vertically or prop up horizontally. It does its job--it protects the iPad without adding to much bulk or heft. One thing to be careful of--the felt underside of the cover can get dirty easily, so be aware of the surface you set it on when the cover is open.

    82 of 87 people found this useful

  • 4.0 out of 5 stars

    Good case, great iPad protection

    • Written by from Little Rock

    I like this case. It fits my iPad (3rd gen) snuggly and offers ample protection. The magnetic closure putting the iPad to sleep/wake works great. The cover looks fantastic (I got the dark gray). The Apple logo on the back is a nice touch. The case was "stiff" at first, making the stand aspect awkward, but that has worked out as I've used it. In full upright positiion, there is not a lot of slant to the position - which can make viewing difficult. There are several ways to fold the cover/stand though, for differing viewing angles. The only reason this doesn't get a "5" is because you can't rotate the iPad - so the only viewing orientation with the stand is landscape/horizontal. For $10 more dollars, I would get the case over the cover. I rate this a definite "buy".

    60 of 64 people found this useful

  • 5.0 out of 5 stars


    • Written by from KOROPI

    I was very impressed with the Smart Cover that I had before, but this is just brilliant. Fit is excellent, it's hard wearing and of a slimline design that complements the iPad 2 perfectly.


    35 of 42 people found this useful

  • 5.0 out of 5 stars


    • Written by from Olympia

    This case is the type I wanted from the very beginning. Ipad 2 and 3.
    I would get every color if they were a little less expensive. But for one of them the price is okay but I really wish Apple would lower the price.
    Perfect fit! Great texture! Protection is excellent with this case.
    Over all excited!!

    25 of 31 people found this useful

  • 4.0 out of 5 stars

    This is the Smart Case...not the Smart Cover.

    • Written by from Ashburn

    First, to the reviewer that complained that this only protects the screen - you bought the wrong product. That is the Smart Cover. This is the Smart Case and it covers the screen, sides and back of your iPad.

    With that said, I have been using a combination of the Smart Cover and a third party snap case for the back. That left much of my sides exposed and did not cover the corners very well. This case has a better fit and feel. It has better coverage. And, although it is not important, it displays the Apple logo on the back. Again, not important...but I do like that look a little better than a plain back. I wish they offered this Smart Case in the leather finishes (I do like the feel of my black leather Smart Cover), or a few more masculine colors (distressed brown, royal or navy blue, deeper red/maroon).

    35 of 46 people found this useful

  • 5.0 out of 5 stars

    Exactly what I was looking for

    • Written by from Corvallis

    The color wasn't my first choice, but after buying the light gray one and owning it for an hour I started to foresee how dirty and screwed up it'd get. However, this dark gray one is amazing and looks even better in person than in the pictures. Also, it's not going to get marked up as easilly or noticeably from normal wear and tear. The functionality is perfect, the strength and durability seem really good as well, and it's comfortable to hold in your hands. Also, I have found it very versatile, with tons of different ways to prop it up at different angles--at least more than the pictures describe. I have a 30-degree-or-so angle that I'm loving right now. All in all, I love everything about the case except for the price. But I can still see the amount of designing that went in to making this great product, so I can't get too mad (though it'd be better if made in USA). I have seen the others: my partner has a leather In-case case and it's nowhere near as stylish, comfortable to hold, or people friendly, if you ask me.

    73 of 78 people found this useful

  • 5.0 out of 5 stars

    Owned both faith restored in Apple

    • Written by from Seattle

    Owned both case/covers and the smart case is so amazing this is my first online review. I work as a big four auditor and travel about thirty weeks a year and this case is a game changer. Does not fall off and is sleek thin and easy to use. Finally a case I can travel with and use. Thank you Apple

    85 of 90 people found this useful

  • 5.0 out of 5 stars

    A+ Case! Works, feels, looks mad awesome A+

    • Written by from Elizabeth

    Just bought the new iPad in replacement of my first generation iPad. I received a lot of criticizing for the purchase but who cares what people think anyway right? But one thing everyone did like was my dark grey smart case. It might be the best case the new iPad could have; just like the original black iPad case for the first generation. Get the case! Go for it

    44 of 54 people found this useful

  • 1.0 out of 5 stars


    • Written by from Cincinnati

    The way in which you can prop up the ipad with the cover is very unstable. The material is very flimsy and cheap. The felt-like interior of the cover attracts dirt, as does the outer material. For maybe $20 this would be an ok case. for $50? NO WAY!!!!!!!!!!! Im such a sucker.

    45 of 65 people found this useful

  • 5.0 out of 5 stars

    Love It

    • Written by from MORRISVILLE

    I recently bought the iPad 3 and this case. I think it's fantastic, it's much better than just the Smart Cover, because it covers the back as well. The front has a nice microfiber built in, but be aware, over time it will leave the fold marks on the screen, so a separate cleaning cloth is recommended. I slide the cover across instead of opening it like a book so the cover cleans off the screen as I'm opening.

    Overall, I'd say if you like the apple brand and don't mind the cost, I can't recommend it enough. There are other cases that might suit your needs, but this is a fantastic base covering, then for me, I carry my iPad in a Targus carrying case where I keep the extra cloth, wallet, pack of gum, pens, notebook, etc...

    44 of 50 people found this useful

  • 4.0 out of 5 stars

    This case gets a bad wrap

    • Written by from Horsham

    I just recieved my iPad smart case today and so far I am very impressed with it. It feels great and keeps the nice slim profile of the ipad which was a big concern for me. I like the cover I do feel that it can be a little hard to open sometimes but isn't such a massive deal as people make it out to be. I have the new iPad and it fits in well all the ports line up very well. The stand can be a little low for typing but it is nothing that can be adjusted by fixing the angle of the case a little bit. I only gave it 4 stars becasue the one fault I find with this case is that if you fold the cover behind it you have to hold it I think it would be beneficial if they added magnets on the back to hold the cover in place when you want it to lay flat. Other than that this is a great case I recommend it.

    28 of 35 people found this useful

  • 1.0 out of 5 stars

    The Ipad Smart Case

    • Written by from Weipa

    I bought the case, and when I got it I found that it's only a cover for the screen. I wanted a complete cover so that it wouldn't get scratched. It works find but It's not what I wanted. So I have a new case that covers the whole pad. Now I have a cover that I won't use.

    30 of 90 people found this useful

  • 5.0 out of 5 stars

    FInally - apple admits it!

    • Written by from Reading

    I have been trying to find a case like the original ipad had for years, finally apple has admitted that the magnetic cover they introduced with the ipad 2 was a failure, it falls off all the time, magnets work terrible and it offered no protection for the back.

    This is the case apple should have made years ago for the ipad 2 and 3!

    Better late than never I guess!

    30 of 39 people found this useful

  • 4.0 out of 5 stars

    Very nice case!

    • Written by from COPIAGUE

    Great case for protection and looks great to.

    24 of 26 people found this useful

  • 2.0 out of 5 stars

    That Hinge! Hate it!

    • Written by from Dayton

    I like the case, the continued slimming effect, in fact I bought several, but I stopped using it. The hinge is annoying as I carry my iPad almost as much as I carry my iPhone (all the time)

    19 of 25 people found this useful

  • 4.0 out of 5 stars

    Love it

    • Written by from Anaconda

    I used to have a Smart Cover/case combo that matched in color. After my Smart Cover hinge became damaged I ordered this. I love how now the case has the Apple logo right on it (opposed to putting a sticker on it) and how the case feels soft to hold yet sturdy. My only complaint there is no magnet to hold the cover in place when you are not using it as a stand. Overall it is a great product

    20 of 22 people found this useful

  • 4.0 out of 5 stars

    Great product

    • Written by from San Ramon

    It is a great case I bought It today at the apple store.this isn't meant for drop protection. I took off one star because this isn't good for video chatting unless I'm a little far from the iPad itself. I think it should be a little cheaper because fifty dollars is alt for this case. I loved the customer service I received from the apple employee who was helping me a stoneridge mall. He was really patient and nice. Thank you Apple!!!!!!!!!!!!!!!!!!

    25 of 32 people found this useful

  • 5.0 out of 5 stars

    Best Case to Buy!

    • Written by from Primghar

    I had the smart cover for my iPad and loved how it turned my iPad on and off and worked as a stand. I didn't like how it only protected the front. So I bought a hard plastic snap shield protector for the back so it wouldn't get all scratched up. Once the smart case came out I ordered one the next day. I love the fit and the colors. It still works great as a stand and it wakes up the iPad and puts it to sleep. I also got mine personalized which is a nice option. One comment is the red is a little brighter than the red for the smart cover but not bad at all. I would reccommend this case to anyone who wants full protection of their iPad.

    64 of 68 people found this useful

  • 5.0 out of 5 stars

    A pretty amazing case!

    • Written by from Chattanooga

    I love the iPad 3 smart case it works amazingly and still keeps it super thin. I got a case before this but it was horrible. The smart cover lock feature never worked properly, so I thought why not just buy one from Apple because they never mess up plus it's there product. I got one and it is one of the best cases there is. Plus not to mention the nice look of the back and the front with the apple sign and the volume control.

    42 of 46 people found this useful