Customer Reviews and Ratings

3.0 out of 5 stars

Based on 75 reviews

  • 3.0 out of 5 stars

    Useful and easy to use; watch out for ipad2 breakage

    • Written by from New York

    Bought the ipad2 a week ago and today as I was getting out of the car, the side of the ipad tapped against the metal door. Didn't hit the door hard, I barely noticed the tap, that is until I opened the ipad to use it in our hotel room. Huge cracks in the ipad glass (although the screen still works).

    The ipad2 needs a full protective case like the Kindle has or one risks breakage like I had today when transporting the ipad2.

    I called the Apple 800 number and was informed glass breakage will cost $299 to switch out another ipad2 for mine. Not on warranty either as it was an accidental breakage.

    Even before I switch out I'm getting a protective case of some sort. Hard lesson learned.

    817 of 933 people found this useful

  • 5.0 out of 5 stars

    Works perfectly!

    • Written by from Modesto

    Like another customer here, this cover works perfectly! I have used the pink one for a year when I bought my iPad 2. My husband just upgraded his iPad to the 2 and bought this grey one and again it works perfectly. Those who say it collapses under the weight of the iPad simply do not know how to fold it properly as a stand. I also love the on/off feature of the iPad the cover provides. Definitely NOT disappointed!

    365 of 430 people found this useful

  • 4.0 out of 5 stars

    It does what it says

    • Written by from Playa Vista

    It is super simple to attach, it holds fine, flat or upright, no issues. I like it a lot. A little pricey but hey that is Apple, loool. I honestly do not understand why people complain. It works as shown in the videos.

    248 of 316 people found this useful

  • 5.0 out of 5 stars

    Smart Cover for Smart Users

    • Written by from Anaheim

    Ugh I'm tired of reading other people's comments trashing this product so I wanted to help the defense....

    It's apparent a lot of those people griping about the product don't bother to read the product descriptions or even look at the pictures where the first major design characteristic is apparent. It is NOT meant to protect the back; it is only designed to protect the screen. Apple never states this and the videos and pictures are more than enough to let us know this. It WILL protect the back if you fold it over itself when using the iPad.

    Also, it is NOT meant for heavy duty use but, rather, more like something to prop the iPad up for ease of usage while typing or viewing. If you try to pick up your iPad with a lightweight cover that's magnetically attached (aka a Smart Cover), don't be surprised by the consequences. If you take care of your iPad then you should be fine and won’t have to rely on a thin piece of fabric and some embedded magnets to do the taking care of for you. Apple products were probably not designed for you then, if that’s not the case.

    Sure, accidents happen all of us but don’t blame the Smart Cover for it. If you want great protection AND still want it to be slim like the Smart Cover, then good luck to you! (and let me know where to find it). I’m sure Apple is working on perfecting this or other covers as I type.

    I bought a light gray Smart Cover for my new iPad (3rd Gen) and I LOVE it so far. I did buy it for aesthetic looks because, like Steve Jobs (RIP), I wanted something minimalistic great to show off my iPad and its sleekness, that can also give it a fighting chance against dust, fingerprints, and scratches on the screen (not me tearing the cover off or carelessly leaving it at the mercy of my lap). I also bought a third-party sleeve/pocket for it to so I can store it inside when I’m taking the new iPad to work, school, and in between, I suggest that.

    My only concern is that the magnets won’t always keep the Smart Cover closed, but then they ARE magnets and I knew that when I bought it. I’m surprised at how the magnets don’t mess up the electronics inside! Anyway this would probably be the only legit concern and would give it a 4-star rating....but am giving it a 5-star just because it's Apple. There I said it.

    97 of 116 people found this useful

  • 3.0 out of 5 stars

    Nice concept, but weak magnets

    • Written by from Chapel Hill

    I loved my Smart Cover, until one day I was unfolding it to close it up again and the hinge magnet slipped, letting my iPad fall off my lap onto the ground. My iPad suffered a small dented corner in the aluminum backing and worse, a cracked screen. Argh! I had come to trust my Smart Cover too much, and it lulled me into a false sense of security. These accidents could have been prevented if 1) the Smart Cover had a more secure attachment to the iPad, and 2) if the iPad was more durable and didn't have a screen going right to the edge. I'll miss the convenience of the Smart Cover, but I'm going to find something more trustworthy and durable.

    75 of 87 people found this useful

  • 3.0 out of 5 stars

    Not much protection

    • Written by from Castro Valley

    Although the idea of the cover was a wonderful concept, the cover does not actually serve a purpose. A cover that protects the entire IPAD is a better idea. Just the idea of this thing falling makes me nervous. So purchasing this cover was unfortunately a waste of money. I ended up spending the same amount for a cover that protects both the front and back and still folds to hold up the IPAD to view.

    59 of 63 people found this useful

  • 1.0 out of 5 stars

    Costly mistake

    • Written by from Rosthern

    This is not a protective cover. My I pad slipped out of my hands and hit the corner of the counter. The magnetic cover flipped up and the screen smashed!!! Even under warranty this is costing me 400 dollars. The iPad needs more protection.

    71 of 91 people found this useful

  • 4.0 out of 5 stars

    Some people: Dumb. Cover: Good

    • Written by from Royal Oak

    I really question the human race after reading all of the reviews for the smart cover. EVERY supposed negative listed here (save one which I'll address) is COMPLETELY IRRELEVANT to this product. Doesn't have a back cover? Not supposed to--BUY ONE. Doesn't protect from falls? NOT SUPPOSED TO. Doesn't keep from someone dropping? NOT SUPPOSED TO. My God, not only is it not supposed to, no one anywhere. especially Apple, ever promised it would. So why would any intelligent human assume it would or should??

    Only one critique listed here is even relevant to the product--price. $49 may or may not be too expensive, that is debatable. The cover works and does just what is promised, it has drawbacks like most things, hence my 4 stars, but overall it works--just like it is supposed to.

    53 of 61 people found this useful

  • 1.0 out of 5 stars

    Pros and Cons of the magnetic cover

    • Written by from Saratoga

    If you only use your iPad in side the home or office this cover with a turn on turn off feature may work for you.
    However if you purchased an iPad 3 so that you could take photos and video and carry it everywhere this is not your best choice in a cover. To take a photo you hold your iPad with your left hand...the side of the iPad with the magnetic strip and cover connection. You have to have your right hand free to take a photo or video. The magnetic strip is not a secure strong hold and even though you are holding over the folded cover and your hand is on the iPad, if the magnet releases, you will lose your iPad to the floor!!!
    The iPad continues to function but the glass screen is destroyed, a rather costly experience to say the least.
    My recommendation to Apple would be an unbreakable glass screen or a much better designed cover, lightweight yet able to fit on the charger stand without removal. It is not logical to have to remove a cover to charge the device.....mine is in and out of the stand constantly.
    With such a wonderful piece if equipment someone should be able to design a cover that works so that all the functions of the iPad can be easily used without fear of destroying the device.

    54 of 64 people found this useful

  • 1.0 out of 5 stars

    DO NOT BUY - No so smart cover

    • Written by from San Francisco

    This cover just cost me $420 as I had to replace the iPad2 after the screen was broken. The "smart" cover attaches to the iPad with a magnetic strip that does not sustain the weight of the iPad body. Anyone unfamiliar with the cover may, as in my case pick up the unit by the cover only - when this happened to me the unit fell onto a kitchen floor and cracked the screen = $420 to replace.

    Also - the smooth (read no grip) rear of the iPad is exposed when using the "smart" cover, its very easy to slip out of your hands.

    92 of 142 people found this useful

  • 5.0 out of 5 stars

    Very happy with this cover

    • Written by from Palo Alto

    I'm surprised to see the complaints about the magnets not working. Has worked exactly as advertised for me for about 6 months now. I did buy an additional inexpensive back cover (Kensington?) which is compatible with the apple front cover, and offers a little more peace of mind plus a better grip on the otherwise slippery metal back. So the 2 products combined make for an ideal solution IMO.

    52 of 62 people found this useful

  • 1.0 out of 5 stars

    Hate it!

    • Written by from Coal Valley

    I got this cover and the new iPad when they came out a few months ago. The cover will not stay on. Last week, I dropped the iPad (another story) and the cover flew off in a different direction from the iPad. I am looking on Amazon for a sturdier, more reliable cover.

    63 of 85 people found this useful

  • 4.0 out of 5 stars

    This is a good product for it's intended use (to protect from scratches)

    • Written by from Lehi

    I have had my gray poly cover now for several months. It can get dirty quite fast but fortunately it cleans up nicely and can look new again with little effort. The magnet has never been a problem with the one I have. However, a coworker showed me how the magnet on his cover is not strong. I was surprised to see the difference between the two. As an engineer, it seems the problem may be in the long bar housing the magnet. It is thin and can be bent if not careful (if you pull the cover off agressively and repeatedly). When it is bent it may not make good contact with the iPAD and can come off easier than intended. It may also be a manufacturing flaw in that the magnets just aren't consistent.

    I like mine. It works for protecting the screen against scratches. It WILL NOT protect the iPAD from a fall where it lands on edge and probably not even if it lands on it's face. For that type of protection you will need a bulkier case that cushions it and even then if the case is too hard or too soft and not designed properly (optimally placed gaps between the case and iPAD) it will not likely survive a significant fall to a hard surface.

    This cover was never designed to protect from falls nor does it sound like (from other user comments) it was designed to be a handle.

    One last thing, it can be folded into the triangle in two ways (with the felt inside or out). If folded the wrong way (felt inside) and propped vertically, a tiny push on the screen can cause it to unfold and fall. But, with the felt on the outside it can pick up debris that can then scratch the screen when closed again.

    42 of 45 people found this useful

  • 2.0 out of 5 stars

    Well below Apple's typical standards

    • Written by from KLAMATH FALLS

    I bought this for $40 expecting a case living up to Apple's extraordinary standards.
    What I received was a piece of junk I think I'll return.

    The hinge is wobbly and the iPad feels like it will fall over face-forward when in the upright position.

    The holes for the switch and headphone jack are not centered, making them difficult to access.

    But worst of all... When you open the case, I would have expected the flap to magnetically stick to the back so that I can hold one-handed without half the flap hanging down. That just looks stupid and gets in the way.

    Better advice: buy the Smart Cover and the Belkin plastic back with the embedded magnet. That combination actually had some thought put into it.

    Really Apple!? You can do better. And I expect you. Steve would have as well.

    56 of 74 people found this useful

  • 3.0 out of 5 stars

    nice for the screen, but...

    • Written by from West palm beach

    this is cool for protecting the face of the ipad 2, and looks nice, it can also be used as an oragami stand, setting it in different positions, However, it doesn't offer complete protection for the body of the ipad. i would recommend the sena zip book cover they offer which covers it entirely, and doubles as a stand as well.I actually use it with the sena zip book for extra protection, and it works nicely, and helps it fit more securely. personally, i think it is useful for anyone needing to use the ipad for a magnifier, so you can take it out of the zip book and use the smart cover as a stand, with enough room behind it to hand hold a document, for example, behind the ipad2 for magnifiication. so, it does have a few different purposes. the sena zip book can be used as a stand as well, but you have to take the ipad out to take pictures and to use the lense as a magnifier. So, if you can, i would get both. Besides, I am a fan of apple and their warranties on practically everything for at least a year. Hope this is helpful.

    41 of 45 people found this useful

  • 1.0 out of 5 stars

    Smart Covers get dumb fast

    • Written by from Chester

    I purchased a few of these for iPads I purchased for myself and as gifts. Yeesh. They leave the vulnerable back exposed. And the magnet is not a secure hold. My iPad slipped out of my bag when I was getting into the car, I grabbed to retrieve it and the smart cover let go, so I have a less than new looking iPad which is frustrating since the equipment is costly! Another time I was on the sofa reading and the "smart" cover let go and the iPad fell on the tile floor and there is damage to the corner. However, the iPad seems to be pretty durable because I have no problem with the machine itself, despite its two falls. I searched online and wound up getting another brand (expensive yes!) but they are really, really nice. I love the other brand's iPhone cover with the wristlet; great for letting you carry just the phone with you.

    57 of 80 people found this useful

  • 2.0 out of 5 stars

    Weak

    • Written by from Toronto

    Does not stay on well. Is not sturdy in the various positions and no good if there are kids in the house. Screen does not always go off when it is closed.

    40 of 50 people found this useful

  • 1.0 out of 5 stars

    Major issues

    • Written by

    #1 - Only worked for a few days, then I noticed it wasn't sleeping...therefore draining the battery it seemed.
    #2 - Cover at hinge point not too secure.
    #3 - Doesn't fold back with precision. Always having to fiddle with fold to get it to settle properly.
    #4 - The felt texture attracts every little bit of dirt. So it feels like you're about to cover up your iPad screen with a dirty cover.
    #5 - I agree that the backside scratches easily since this cover does not protect the backside in any fashion. Beware of the surface you place your iPad on!

    44 of 59 people found this useful

  • 1.0 out of 5 stars

    I'm sorry but it's one product I feel falls short

    • Written by from san francisco

    I have to say this is one apple product that just doesn't seem to work well. After selecting my iPad, the person helping me informed me I could select a cover (if needed) while she pulled the product from the back room. I was looking at some full wrap around covers based on greater piece of mind. Upon returning the lady informed me that I could only get this new cover because it's the only one available for the iPad 2. That was my only option for a cover after asking her questions about it. I got the cover and immediately the second person helping me setup the iPad could not get the cover to mount. I guess this should have been my first sign. The cover routinely causes the iPad to fall over if I have to touch the screen on the top. If I hand the iPad to someone for review the folded cover is the first thing to fall off. On top of all that the magnet that hold it in place has worn off the coating from the iPad.

    41 of 53 people found this useful

  • 4.0 out of 5 stars

    Light colours show dirt

    • Written by from Burnaby

    I've had my grey case for 10 or so months now. I bought the grey case to match the silver and not get super hot while out in the sun. Well it still works just fine. But it's not getting any prettier. I've used a damp cloth a couple times to remove smudges of dirt or whatever. But it's looking pretty aged already. Perhaps a darker colour would hide these. As a stand it works great.

    35 of 41 people found this useful