• 5.0 out of 5 stars

    Smart cover

    • Written by from La Puente

    Works nicely on the iPAD 3rd Gen. Where are the black and red covers?

    7 of 9 people found this useful

  • 1.0 out of 5 stars

    absolute garbage

    • Written by from Keller

    This is the biggest piece of trash I have ever spent money on. I would return it, but this product isn't worth the cost of shipping. I am truly dumbfounded as to why apple would attatch their name to something so rediculous.

    14 of 23 people found this useful

  • 1.0 out of 5 stars

    Doesn't stays on the ipad

    • Written by from Iowa City

    keeps falling off easily, not sure if I received a flawed one or it is the same for every smart cover. Extremely disappointed.

    12 of 19 people found this useful

  • 1.0 out of 5 stars

    Not recommended

    • Written by from Collingdale

    Of all the products bought from Apple over the years, this was only disappointment. Cover does not stay on and, despite all the warnings I read, still managed to have iPad slip out and crack. New iPad, one week old, not happy. Immediately put it in my old case and there it will stay, not paying the $300 to get it replaced.

    16 of 27 people found this useful

  • 5.0 out of 5 stars


    • Written by from Los Altos

    When SJ announced this when IPad2 came out I thot he was a mind reader. I love the thinness of iPad but u do need to protect the glass. But wrapping it in something thick is ridiculous. This solves the problem - protects the glass and preserves the small size. The back is aluminum so its very tough so not covering that is no big deal. Plus the back of an iPad is beautiful - why cover it up!? And of course the whole way the cover works is just cool.

    My only advice is get a very dark color. I got a red leather one and if it gets stained its hard to clean stained leather (not an Apple problem its just the way leather is). So i got a black one and stains are not a problem. I suppose the grey one might be good for dirt as well.

    Can't imagine my iPad without this cover. Also i was able to move my black one over to my 3rd gen iPad with no problem.

    9 of 13 people found this useful

  • 2.0 out of 5 stars

    Terrible stand

    • Written by from Wichita

    Okay cover but it is a terrible iPad stand. It always falls over!

    4 of 4 people found this useful

  • 1.0 out of 5 stars

    More of a hindrance

    • Written by from San Jose

    When using the iPad, the cover does not fix flat onto the back and flaps open freely.

    7 of 10 people found this useful

  • 1.0 out of 5 stars

    Do not buy this!

    • Written by from Brooklyn

    I purchased the "smart" cover at the same time I ordered my iPad2 online but I guess I did not study about this product in detail.
    I hate the fact that it does not protect the back of the iPad.
    I hate the fact that the magnets are so weak and dose not stay or stand firmly.
    I trusted Apple but I was disappointed this time..

    9 of 14 people found this useful

  • 1.0 out of 5 stars

    Poor quality

    • Written by from Louisville

    Did not perform as expected. The cover does not fold into a good stand, and the magnets stopped working after a couple of weeks.

    20 of 36 people found this useful

  • 1.0 out of 5 stars

    NOT for travel.

    • Written by from Chicago

    I got my case today, and while it looks really snappy, it's utterly useless for the ONE REASON I bought the thing. I would NEVER use this cover alone for travelling. It is far too flimsy and will not protect your device from even the most gentle trip through an airport x-ray machine.

    I wouldn't even put it in a purse or day bag with this cover on it. It's guaranteed to fall off and you might as well not have it on at all. I'm sure that when my husband sees his, he'll want to send it back immediately.

    This is extremely disappointing. I'm now forced to buy yet another hard case for travelling because that's why I own an IPad in the first place.

    3 of 3 people found this useful

  • 5.0 out of 5 stars

    Love it

    • Written by from Bellflower

    Whoever rated this negative is crazy this case is the best case I've ever bought it protects my iPad I love the color I got in pink yes it gets dirty but all you do is easily wipe it clean. I love everything about it I even told my boyfriend for Christmas I want it in green but this time I'll get the smart case so it can protect the front and the back :)

    5 of 7 people found this useful

  • 2.0 out of 5 stars

    No protection, but small

    • Written by from River Falls

    This is not a protective case at all. The metal on the side of the iPad leaves marks. I would definitely recommend the smartCOVER over the smartCASE,because that is almost just as slim, but way more protective.

    4 of 5 people found this useful

  • 1.0 out of 5 stars


    • Written by from Mineral Bluff

    i'v had the iPad and smart cover for 3 days and its already got 2 scratches on the iPad

    14 of 25 people found this useful

  • 1.0 out of 5 stars

    Do not waste your money

    • Written by from Moravia

    This case is horrible it doesn't keep the iPad clean . It wakes the iPad up for maybe a week the it does not . Do not waste your money on this item . I bought this item in neon green couple of days it was brown

    5 of 8 people found this useful

  • 1.0 out of 5 stars

    Corner screen cracked - Cover just slipped off

    • Written by from Utrecht

    This cover is slim, it slides into place easily and then fits snuggly. Unfortunately, it also comes off very easily. The first week I had my iPad Air I took the ipad from the table to my couch and along the way - slam - the iPad slipped out of the cover, out of my hands and fell on the hardwood floor. One of the corners of the screen cracked immediately.

    I do prefer slim - my iPhone has only the screen protector - but this cover gives you unconsciously the suggestion you can pick it up a certain way, when you can't. If you don't want to risk having your screen cracked - buy the case. It's also easier for traveling as the back is obviously protected.

    5 of 8 people found this useful

  • 3.0 out of 5 stars

    More colors and patterns PLEASE

    • Written by from Phoenix

    I am constantly slipping my IPad in and out of my purse all day...the magnetic cover instantly turning the IPad on and off as it opens and closes is great time saver....and who has the time to pull it in and out of an envelope type case every time...so the cover works!!

    Now, it's time to get creative and make it in more colors and or in patterns, or even trendy Designer logo covers....you've done it for IPhones...now it's time to trend up our iPads ...

    3 of 4 people found this useful

  • 3.0 out of 5 stars

    Could be improved.

    • Written by from Markham

    This is a minimal, elegant, lightweight, thin, and simple stand for your iPad. These attributes are consistent with Apple's philosophy, and are what attracted me to this stand.

    The experience of this product is very mediocre however.

    One of the problems this cover has is that it's attachment to the iPad is too weak. Either the magnet near the hinge is too weak, or they should have used another method for attaching the cover to the iPad - which is more preferable.

    The cover could also offer a strap for carrying ease.

    The hinge could have "friction"/be slower.

    I was also deciding between this and the DODOCase, but the negative reviews regarding the DODOCase's poor durability drove me away. This cover could borrow the DODOCase's hard book realism, familiarity, personal-ness, experience, "sexiness". But maybe that's something that should be left to 3rd party accessory makers.

    Rating: 7.5/10 as a simple, multi-purpose stand. Initial, just-bought evaluation.

    2 of 2 people found this useful

  • 3.0 out of 5 stars


    • Written by from Collierville

    This is a great product, but its $39. Also in about 7 months the magnets started to get weaker.

    3 of 4 people found this useful

  • 5.0 out of 5 stars


    • Written by from seymour

    Cover is great for mini but they need to get a case for the mini so we don't have to go elsewhere.

    8 of 14 people found this useful

  • 1.0 out of 5 stars

    don't bother to buy

    • Written by from Pittsburgh

    just received this and it won't stay on the ipad at all. just touch it and it falls off. as soon as I can figure out how to return it it's going back!

    14 of 26 people found this useful