Customer Reviews and Ratings

3.0 out of 5 stars

Based on 173 reviews

  • 5.0 out of 5 stars

    Understand The Function First

    • Written by from Lisbon

    Ok this is not a protective case it's a protective cover for the screen.
    If you want to kick your IPad around buy an Otterbox
    It is built for minimalist who do not want to add a bulky plastic case
    My second one and I love the product

    68 of 83 people found this useful

  • 1.0 out of 5 stars

    ipad cover

    • Written by from Fort Nelson

    VERY dissappointed in this cover. Did NOT hold up to claims...falls off easily... I almost dropped my ipad while hanging on to it and the cover while working on it. It's also very expensive for how little protection it offers.

    53 of 77 people found this useful

  • 5.0 out of 5 stars

    Beautiful and individualistic

    • Written by from Jumeirah

    It's a great cover! Recommendation for those who travel a lot with their iPad, or take it to work everyday: buy the black leather cover. Scratches are unnoticeable and the dye is very durable.

    55 of 61 people found this useful

  • 5.0 out of 5 stars

    Excelent cover.

    • Written by from Newark

    I bought the red leather smart cover, and it is awesome. The smart cover does what it says, perfectly. Fits the new Ipad (3th generation) and the material have great quality. The magnetic feature allows you to easily line up the cover in the side of iPad. It stays on well, folds up without problem, protects the screen and puts the iPad to sleep. I recommend this smart cover.

    23 of 27 people found this useful

  • 3.0 out of 5 stars

    A bit expensive

    • Written by from Cambridge

    Is a good product but I don't think it is worth the price. It also doest not protect from falls.

    28 of 37 people found this useful

  • 5.0 out of 5 stars

    Good screen protection

    • Written by from Virginia Beach

    I am now using this on the New iPad after almost a year on my iPad 2. it has picked up some scuffs and has a few areas that are a little darker than others, but that is what leather does. One of my coworkers didn't realize it was an iPad and hit it very hard with what can best be described as a club. Left a dent in the cover but not a scratch on the iPad. That was enough of a testimonial for everyone else I knew with an iPad to get this cover (not necessarily in red though).

    37 of 39 people found this useful

  • 5.0 out of 5 stars

    Awesome

    • Written by

    I dont realy care for the red one but I like that it's leather.
    So if you are getting a smart cover and you are willing to to pay $69.99 then the leather is the way to go.
    Get any color you want
    Who am I to tell you what to get.:):):):):):)

    20 of 28 people found this useful

  • 4.0 out of 5 stars

    Red iPad cover

    • Written by from Mesa

    The automatiic on-off is useful when the iPad face is covered. Fits perfectly, and when folded acts as a support. A bit expensive, but I still would buy it again! Cool looking!

    18 of 19 people found this useful

  • 4.0 out of 5 stars

    Good so far, doesn't really cut it as a 'FaceTime stand'

    • Written by from San Francisco

    I'm not sure about the durability of this cover yet because it hasn't been too long. However, I don't throw my iPad into a bag loose with other stuff (it's usually in an incase backpack if it's out of the house) so I assume it will stay in pretty good condition.

    I like the red color - I think it's a nice contrast with a white iPad.

    As I said in the title of my review, I don't really trust the smart cover to hold the iPad up vertically for FaceTime or similar, however it does a good job protecting the screen and propping up the iPad for typing longer e-mails, etc.

    15 of 19 people found this useful

  • 1.0 out of 5 stars

    Don't waste your money

    • Written by from NEW YORK

    It will not protect your iPad as the regular case would. Magnet holders are very flimsy, keep getting detached. The only thing it does, is to shut/ wake up ipad. Do u really need to spend $69 for that? Just push the button yourself for free. C'mon Apple, not your type of product!

    20 of 30 people found this useful

  • 5.0 out of 5 stars

    Fantastic accessory

    • Written by from Slough

    I purchased the new iPad and needed a cover to protect it whilst maintaining the stylish looks. This product has been fantastic. I can prop it up and watch Movies. The Product Red version is fantastic and compliments my black iPad. Great product from Apple.

    14 of 16 people found this useful

  • 1.0 out of 5 stars

    iPad cover Red

    • Written by from San Francisco

    I used this cover less than 2weeks.Very disappointed with the quality of the Red Cover., does not wear well at all. In addition, difficult typing with the cover,constantly slips. I returned the cover and look for a cover with better quality leather. The design of the cover lis good but the quality is not and does not do the new iPad HD justice

    13 of 17 people found this useful

  • 1.0 out of 5 stars

    Brand new iPad broken first day because of this cover...lesson for all

    • Written by from PARIS

    Long time user of iPad.
    Bought a New iPad three days ago and this cover which was the only protection proposed in the Apple store.
    Back home. Configured new iPad. 10 minutes later. Grabbed the cover and the iPad fell off: screen broken!
    OK I will use my insurance.

    Cannot help to think how often this must happen....the right cover to ...brake your iPad....
    No warning from folks at Apple store or on the pack....
    If your are used, like me, to prior Apple casing....be alerted...tell everyone who handles this: the magnet does not hold the iPad!

    Apple: please warn your customers!

    Went back to Apple store...cannot be repaired by Apple. No replacement...
    I bought a new one and I am going to buy Apple stock...

    20 of 35 people found this useful

  • 5.0 out of 5 stars

    I love my red cover!

    • Written by from Baltimore

    It is very convenient and I believe it will help save some juice since it automatically shuts off
    and turns on the IPAD when the cover is closed and opened. I think it is a wise buy to protect
    the investment.

    12 of 15 people found this useful

  • 5.0 out of 5 stars

    i love my red cover

    • Written by from carteret

    I bought the red leather cover for my new ipad and I like it better and better every day!!! I especially love the wake/sleep.

    23 of 28 people found this useful

  • 1.0 out of 5 stars

    Save Your Money

    • Written by from COON RAPIDS

    $40.00?
    This case would be a bad deal if it was free!
    The metal strip on the side is streaked with strange black marks that are scratching the side of my iPad and fails to hold on. I was sitting on the couch earlier today holding my new iPad 3 with 2 hands when the case slipped off and my iPad tumbled to the floor. The case doesn't hold on the the front or back of the iPad, if you try to fold the case around to the back it doesn't stick, it just falls down limp.

    Needless to say I'm looking into getting a refund for this piece of junk.

    41 of 60 people found this useful

  • 5.0 out of 5 stars

    Love it

    • Written by from Spring Hill

    Maybe people should read before a purchase. It says COVER not CASE. And who is really going to lift up their $600+ iPad by this device connected by MAGNETS. It is a very pretty accessory. I got my iPad fitted with Ghost Armor and bought cover not only is it protected it look and feels great and the purchase of the cover helps a good cause. You need to know what you want though before judging.

    39 of 43 people found this useful

  • 1.0 out of 5 stars

    Complete failure to please!

    • Written by from Abilene

    I was excited to order my new iPad with a red cover...thinking it would be a case...very bad mistake. I want protection for my expensive iPad, and this is no protection! I want my money back!

    34 of 88 people found this useful

  • 2.0 out of 5 stars

    dirty

    • Written by from Stow

    The red cover looks sharp with the black iPad. However, it gets scratched and dirty in 24 hours. I'm returning for a black one. This is what all the Apple employees use in my local store.

    47 of 56 people found this useful

  • 5.0 out of 5 stars

    Red Smartcover - Fantastic!

    • Written by from Marlton

    Got this with my iPad white 3rd Gen. Looks fantastic. Read all the lower rated reviews and knew not to mishandle the magnets, which has been reported since these became available so don't understand why the same negative comments still appear. What has not been reported is the rich leather smell. Like an expensive leather jacket! For cleaning, I have Meguiars leather cleaner and conditioner for my car and it works great for this. A little bit of the dye rubbed off, but only on the first application. Plan to do this as regular maintenance like any other fine leather product. Meguiars left a nice smooth, satin and clean surface with more grippy feel than the polyurethane version. Now waiting for the iSkin Solo for 3rd Gen iPad to go on sale. This is back cover (clear is the only way to go to show off the nice aluminum back) also is designed to hold the Smartcover magnet strip tighter. Ignore the lower ratings, get this cover, worth the premium.

    56 of 66 people found this useful