I'm a fan of HUE bulbs— we have 18 of them installed, so far (19 if you include the Friends of Hue Bloom Lamp), with plans for many more (including outdoor lighting, if they ever get around to it)— so I had high hopes for the Bloom Lamp.
Unfortunately, though, this particular "friend of HUE" could use some refinement.
Take for example the fact that the Bloom does not work with Philips "off the shelf" recipes. Like the "relax" setting or "energize" or "reading" recipes that came pre-loaded with the Hue app? Too bad; they don't recognize the Bloom as being a part of your network.
No, the Bloom only works with photo recipes. Why was even overlooked? A mystery.
Next, take the device itself, which is hard wired to the 110v plug making it impossible to thread the power cord through conduits if you'd like to "hide" the power supply. You've got the large lamp on one end, a rather bulky power adapter at the other, and the power cord running between them. The only way to thread the cable through cable channel holes would be to cut the cord and then rewire it (and you won't be doing that, believe me).
Does the Bloom Lamp light up? Yes. Change colors? You bet. It even looks sleek (or at least sleek-ish).
But there are a few niggling concerns about the product that are just off-putting enough to make it more of a novelty— and a very limited one at that— rather than a part of my overall plan for the total HUE-ification of my home.