This product has changed in packaging and quality over the last few months. They used to be thicker, easier to put on, and not so susceptible to dust. The most recent version is VERY VERY thin and definitely not the same. It says "anti-glare" so it has LESS glare than the regular phone, but I regularly check my reflection while in sleep mode, meaning it is shiny. Fingerprints are noticeable. They lasted me a couple months as they should, but unless you are an expert screen protector applier, I would avoid these and go for something more MATTE, or ask an Apple employee to apply them for you.
Once you have successfully install the film, the effect is as promised but the installation is not alway smooth sailing. Even with the included sticky sheet to remove dust, I still have a few enough to trap bubbles here and there. Learning from my mistake from the 1st film and wasted it, I was able to install the 2nd one finally with a bit of patience.