This headphone outperforms the other players (like: Beat; Bose, Senheiser and B&W) at the same price points side by side in the Apple store. In Apple store you can try >$ 299 headphones and DNA. DNA will even outperform them. In all categories: Clarity, Noise cancellation, Pitch separation, and in resolution. I own a Beat right now at the same price point (200 dollar). I wish I wouldn't have bought Beat, after they have separated from Monster!.
DNA looks 'cool' too; packaging is v good!. They deserve to stay on Apple desk. For quality, build-quality and for aesthetics.