Ok I admit it, I love Twelve South products. However as a multiple Apple product owner I am always looking for chargers to cut down on the number of power plugs I have. I love the fact that it combines with MacBook power adaptor. I can charge both at the same time without pulling out my power strip. The PlugBug would be worth its weight in gold for just that part, but it does come with the plug in case you are away from your MacBook adaptor.
I like the red color, matches great with the Apple White we are so used to. If I had one slight complaint is that I wish it could also charge my iPhone at the same time as the iPad. But that is probably asking for too much to have only one charger for everything.