Needed a GPS tracker and went right to the Apple store to find one. I figured that Apple would only endorse the best products. While I am sure that the software/App is awesome. The setup leaves something to be desired. There is a business-card size setup card and zero support on the website. Plus there are no leds on the product so you cannot verify that the GPS is powered on. A big hassle unless you are car-tech savvy or paying someone else to install.