Can I install this battery myself?

I have a Black McBook which I bought about 3 years ago. The battery is dead now. Does this Rechargeable Battery -13 inch MacBook (Black) can replace the old battery? Can I install it myself or do I need to take it to an Apple store? Will it last as long as the original?

Thank you,

QA Rechargeable Battery 13" MacBook

QA Rechargeable Battery 13" MacBook

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