Why you’ll love buying iPhone from us.

We offer iPhone with or without a carrier plan.

You can buy iPhone with a contract and carrier discount, with a plan that lets you upgrade your iPhone more often, or with a pre-paid plan.

See all rate plans

AT&T T-Mobile Sprint Verizon

See if you’re eligible for upgrade pricing with your current carrier

Available for AT&T, Sprint, and Verizon customers.

More ways to help you buy.

We'll give you credit for your current iPhone.

Learn more Credit for your current iPhone

Barclaycard Visa with Apple Rewards.

Apply for special financing
for up to 18 months

It’s easy to set up iPhone yourself.

iPhone arrives with everything you need to get started, including the SIM card if it’s part of your carrier plan.

When you turn on iPhone for the first time, Setup Assistant walks you through activating your phone number, connecting to Wi-Fi, and more.

Sign in to iCloud and iPhone can automatically download your apps, set up your email, and transfer your contacts.

Buying iPhone in an Apple Retail Store? Find out what to bring Buying iPhone in an Apple Retail Store?

Get the most out of your iPhone.

  • Reach your favorite people.

    Double-click the Home button, then tap a favorite or recent contact to easily make a call or send a message.

  • Take selfies on a timer.

    Just frame your shot and tap the timer button and number of seconds. Then tap the shutter button and jump into the shot.

  • Show people where you are.

    When you’re having a conversation in Messages, you can share your location. In the conversation window, tap Details, then tap Send My Current Location.

  • Mute group messages.

    When you’re in a group conversation, you can turn off notifications. Just tap Details while viewing the thread. Then tap Do Not Disturb.

Learn even more about iPhone at a free store workshop.

Discover iPhone

We’ll show you some of the features of iOS 8 and built-in apps.

Photos

Learn how to import, organize, enhance, and share your photos.

iCloud

We’ll show you how to keep the content on your devices up to date automatically.

iOS 8

Get an overview of the elegant and intuitive design. And learn how to use exciting new features.

Find a workshop near you

Connect with an Apple Specialist.

We’ll help you choose the perfect gifts and accessories.

Answers from the community

Top iPhone Questions

 The best way to buy gifts from your iPhone or iPad.

The Apple Store app makes it easy to shop, compare, and read reviews. You can even check out with Apple Pay.

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