Visual: Slow-mo of people waving brooms, towels, jumping on chairs etc
Copy: This doesn’t make us safer.
Visual: dad taking batteries off the smoke detector and tossing on his bedside table
Copy: It puts us at risk.
Visual: Nest Protect box
Copy: Meet Nest Protect
Visual: iPad mini setup
Copy: Remembers which room it’s in.
Visual: Mom installing on ceiling.
Copy: Gives you a heads up before an alarm.
Visual: Dad hushing with a wave.
Product says: “HEADS UP. THERE’S SMOKE IN THE DINING ROOM. SMOKE ALARM HUSHED”
Copy: Hush it with a wave.
Visual: Smoke alarm going of in living room, says there’s smoke in bedroom.
Product says: “HEADS UP. THERE’S SMOKE IN THE BEDROOM”
Copy: Tells you where the danger is.
Visual: Dad gets alert on iPhone at a cafè
Copy: Battery life, sensor status and remote notifications.
Visual: Close up of Nest Protect
Copy: Sensors for smoke, CO, heat, light and motion.
Visual: Smoke in the living room, topaz says smoke in the kitchen, family is getting out.
Product says: “beep. EMERGENCY. THERE’S SMOKE beep IN THE LIVING ROOM.”
Copy: And in an emergency, you’ll know what’s wrong.