Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
The new Mac Pro with M2 Ultra combines our most powerful Apple silicon yet with PCIe expansion for the ultimate in workstation-class performance.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation) and AirPods Max.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation) and AirPods Max.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation) and AirPods Max.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation) and AirPods Max.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation) and AirPods Max.
View all technical specifications for AirPods (3rd generation).
Get £45–£295 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get £45–£295 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
View all technical specifications for AirPods Pro (2nd generation).
Get £45–£295 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
AirPods Pro (2nd generation) — Adaptive Audio, up to 2x more Active Noise Cancellation, Transparency mode and Personalised Spatial Audio.
View all technical specifications for AirPods Max.
View all technical specifications for AirPods (2nd generation).
View all technical specifications for Apple Watch Series 9.
Since 2006, Apple (PRODUCT)RED purchases have helped fund HIV/AIDS programmes. Choose (RED) to continue the fight against global health emergencies.
AirPods (3rd generation). Personalised Spatial Audio, Adaptive EQ, longer battery life, and sweat and water resistance.
Buy iPad accessories. Get the most from your iPad with cases, covers, Beats headphones, Bluetooth keyboards and more.
AirPods feature high-quality sound, voice-activated Siri, an available wireless charging case and free personalised engraving.
Apple Watch SE has powerful connectivity, fitness, health, and safety features and is available in three case colours. Now a better value than ever.
AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation, Adaptive EQ, spatial audio and free engraving.
Our most capable chip in a smartwatch ever. A magical way to interact with your Apple Watch. And a display that’s twice as bright.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE.
Introducing Apple Watch Ultra 2. Rugged and capable, the brightest Apple display, carbon-neutral case and strap combinations, and new strap colours.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 and iPhone 15 Plus.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
https://www.apple.com/uk/apple-watch-series-9/why-apple-watch/