Apple TV Streaming Content

I'm in New Zealand and I see on the Apple. com/nz site that it says about Apple TV: "You can even rent or buy from thousands of movies and buy from thousands of TV episodes in top-quality 1080p from the iTunes store."
Is that correct?
I have a suspcion that most content is rights resyricted to North America - if so then if as a consumer I buy Apple TV and then find that this statement is not true is that a breech of my consumer rights? Is it false/misleading advertising?

Can anyone advise on this?
Thanks

Apple TV

Follow this Question