I purchased the new cool looking Blue B&W P3 Headphone. I spend a month comparing headphones at the Apple store using my own iPod to test the sound and comfort quality of various headphones. The ones I tested were: Beats HD, Republic Sol, Bose OE2i and Bose AE2i. My goal was to stay in a price range not to exceed $200. Will to my surprise over and over again the B&W P3 sounded the best. The sound is much clearer than Beats. Republic and Bose. However, the Bose AE2i did provide more noise canceling for in store surrounding noise than the B&W P3. If your out for ultimate sound I recommend the B&W P3.