Customer Reviews and Ratings

3.0 out of 5 stars

Based on 176 reviews

  • 4.0 out of 5 stars

    Dark Grey iPad cover

    • Written by from Northampton

    27 of 30 people found this useful

    Love this item, looks stylish, protects screen, acts as a stand if you roll it back, automatically turns of iPad when you close it. InitiIally thought at first glance expensive but not when you realise it is Apple and it is multipurpose. Fits my iPad 3 perfectly, my tip is not to pick whole iPad up by cover as held by magnetic strip and not strong enough. But overall good product, bring out a back cover please.

  • 4.0 out of 5 stars

    Great for what it is.

    • Written by from Oxford

    16 of 16 people found this useful

    No it doesn't protect the back and it does come off ipad easily but users who complain should do some research before buying. I love mine. It makes propping my ipad for viewing movies or typing easy. I went to iskins and bought their case made to work with the smart cover. This eliminates the smart cover from coming off, it is extremely secure. My only problem with the smart cover is that it seems to wear out easily. I have only been using it for a week and a half and it is already starting to bend out of shape in one area that bends to support propping. Maybe I should have bought one of the leather ones instead of the polyurethane one? I'm happy enough with it that if another better case isn't made for the ipad 3 I will buy a leather one when this one is no longer usable.

  • 3.0 out of 5 stars

    Good product with a flaw

    • Written by from Usquert

    8 of 9 people found this useful

    The main functionalities of protecting the screen and stand function work properly. However the screen gets dirty in those areas where the cover does not touch the screen; leaving three stripes of dust on the screen behind. Everytime I flip the cover I am looking at those stripes and need to wipe the screen.

  • 1.0 out of 5 stars

    Do not buy this!

    • Written by from Brooklyn

    9 of 14 people found this useful

    I purchased the "smart" cover at the same time I ordered my iPad2 online but I guess I did not study about this product in detail.
    I hate the fact that it does not protect the back of the iPad.
    I hate the fact that the magnets are so weak and dose not stay or stand firmly.
    I trusted Apple but I was disappointed this time..

  • 5.0 out of 5 stars

    Smart cover

    • Written by from La Puente

    7 of 9 people found this useful

    Works nicely on the iPAD 3rd Gen. Where are the black and red covers?

  • 5.0 out of 5 stars

    Love it!

    • Written by from Herriman

    49 of 72 people found this useful

    I think it is a great way to cover\protect your iPad's screen. My iPad is never without it.

    It is a great addition.

  • 1.0 out of 5 stars

    Only protects the FRONT of the iPAD, not the BACK!

    • Written by from MADISON

    111 of 183 people found this useful

    Placing any cover on a beautifully designed product such as the iPad or iPhone is not my favorite thing to do but it is required in order to maintain pristine condition. The day I purchased my iPad online, I quickly added this cover but I failed to study this cover in detail.
    While this cover is a decent product it does absolutely nothing to protect the back of the iPad. The Apple cover for my iPad 1, while simple, protected the entire iPad 1 front and back.
    I consider this "new" cover a wasted effort and wasted money. I wanted a cover that protects the entire iPad! This cover fails to perform such a simple task.

    Was this useful? Only protects the FRONT of the iPAD, not the BACK!

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  • 1.0 out of 5 stars

    Horrible for 3rd generation iPad

    • Written by from PORT ISABEL

    179 of 218 people found this useful

    I bought my iPad smart cover (product red) when I purchased my iPad 2, and it was a wonderful thing, I was completely in love with it, it worked amazing, but when I decided to upgrade to the 3rd generation iPad, it's been a nightmare the cover somehow does not stay on like it did with the iPad 2, any little movement it comes of, specially trying to move it when watching a movie, I have dropped my iPad due to this, I guess the magnets are not as strong as before or maybe it does not make contact as it did before, so I would not recommend this case for the new iPad, because you will have problems with it, as I did!

    Was this useful? Horrible for 3rd generation iPad

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  • 3.0 out of 5 stars

    Great design. Poor choice of materials.

    • Written by from Atlanta

    19 of 22 people found this useful

    Well, the design of the smart cover is brilliant. I protects the screen, shuts the iPad on and off, acts as a stand, and does all this without adding hardly any bulk to the iPad like so many portfolio cases do.

    So why only three stars? Poor material choice. The polyurethane feels really nice, but it scratches and stains too easily. It got marks from just being in my backpack a few hours. It's like a you need to buy a case for your case. Also, stronger magnets would be nice to keep the case closed.

    Was this useful? Great design. Poor choice of materials.

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  • 1.0 out of 5 stars

    Not worth the money

    • Written by from Lindenhurst

    17 of 20 people found this useful

    While the design is visually appealing and clever, the actual experience is anything but satisfactory. The magnet that holds the cover to the iPad is not very strong. Several times each day, the cover and the iPad disconnect from each other which often means the iPad falls whatever distance to the nearest surface. It also disconnects when it is in my purse or laptop bag. I have scratched my screen as items shift in my bag and the screen is no longer protected. You can find much better options with a google search.

  • 1.0 out of 5 stars

    absolute garbage

    • Written by from Keller

    14 of 23 people found this useful

    This is the biggest piece of trash I have ever spent money on. I would return it, but this product isn't worth the cost of shipping. I am truly dumbfounded as to why apple would attatch their name to something so rediculous.

  • 1.0 out of 5 stars

    not too happy

    • Written by from Mississauga

    22 of 23 people found this useful

    i bought this because of the bulk of my griffin intellicase..bad decision

    just 2 days of use later the back is filled with scratches..i have to carry it around like a delicate piece of equipment, even when handling the case, the magnets aren't strong enough to hold while watching movies. for the price its NOT worth it.

    yeah the no bulk is a great factor and the suede cleans the screen but if you already have a screen protector the suede does nothing and even if you don't, all you'll get is dust on the screen which the suede will help in comparison to a regular magnetic on/off case.

    i am a 100% apple customer, own everything by them and love everything, but this was a disappoinment

  • 4.0 out of 5 stars

    For what it is, it's good.

    • Written by from Melbourne

    Let's face it. This is not going to protect your iPad if you drop it, drive over it or throw it through a 10-storey window. It most certainly won't protect against your kid's abuse.

    It will however protect your screen, and take advantage of the iPad 2&3 auto on/off feature.

    I have mine paired with a slim back cover so I get reasonable protection for my entire iPad. This combo works really well IMO as it keeps the overall thickness of the iPad down and makes it really easy to handle (the back cover has this rubbery, non-slip material that's really great).

    I'm not sure why others are complaining of the cover coming off easy or difficulties with using it as a stand. I've had no trouble at all. Remember, it's DESIGNED to come off and go back on using magnets.

    For adult usage, and especially for professionals (I use mine in boardroom meetings a lot) I think this case does the trick.

    Was this useful? For what it is, it's good.

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  • 1.0 out of 5 stars

    Smart cover? Dumb cover.

    • Written by from Redlands

    22 of 26 people found this useful

    This was a waste of money. The magnet is weak. Stand function is weak. Protection is far from sufficient. Definitely not a good option if kids will be using it. I upgraded from the original iPad and case and there weren't many Apple-recommended options. Throwing this one away and buying a 3rd party case.

  • 1.0 out of 5 stars

    Sleek garbage

    • Written by from RICHARDSON

    21 of 25 people found this useful

    It was completely useless, offered no protection, did not stand firmly, kept dropping off. I had to constantly worry about not knocking it down while using the iPad. If you're buying it for the cool factor remember that it won't look very cool when it hardly stays on. This is not a practical choice by any standards.

  • 4.0 out of 5 stars

    Good, but buy the darker colors

    • Written by from Clarkston

    17 of 18 people found this useful

    Works well; protects screen when your not using it, and is a good stand. Does show dirt on lighter colors, so buy the darker ones.

    Was this useful? Good, but buy the darker colors

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  • 1.0 out of 5 stars

    Hate it

    • Written by from waterport

    18 of 24 people found this useful

    The cover leaves dusty lines on the iPad and the magnet is weak. The cover is not what they show you don't waste your money. Look for a different style. I made a felt sleeve that I use all the time.

  • 5.0 out of 5 stars

    Amazing

    • Written by from Kansas City

    13 of 19 people found this useful

    The Smart Cover improves the iPad experience. Definitely worth the investment.

  • 1.0 out of 5 stars

    Don't waste your money

    • Written by from Blooming Prairie

    16 of 27 people found this useful

    It keeps coming off! I will sell mine for $.50! I can't afford to risk my iPAD. If buy one, you will agree!

  • 1.0 out of 5 stars

    Doesn't stays on the ipad

    • Written by from Iowa City

    12 of 19 people found this useful

    keeps falling off easily, not sure if I received a flawed one or it is the same for every smart cover. Extremely disappointed.