Customer Reviews and Ratings

3.0 out of 5 stars

Based on 223 reviews

  • 5.0 out of 5 stars

    Love it

    • Written by from Spring Hill

    Maybe people should read before a purchase. It says COVER not CASE. And who is really going to lift up their $600+ iPad by this device connected by MAGNETS. It is a very pretty accessory. I got my iPad fitted with Ghost Armor and bought cover not only is it protected it look and feels great and the purchase of the cover helps a good cause. You need to know what you want though before judging.

    39 of 43 people found this useful

  • 4.0 out of 5 stars

    Leather!

    • Written by from Croydon

    Pros
    -Great quality of leather - smells really nice
    -Compliments your iPad well
    -Magic installation
    -Minimal thickness added

    Cons
    -No back protection
    -Little sediments can leave little marks
    -Little bit pricy

    Overall, though I really like this leather Smart Cover because of its style and design but if it was only £39 then it would definitely a 5*. It's not everyone cup of tea but it's definitely a great product.

    10 of 12 people found this useful

  • 5.0 out of 5 stars

    This NOT a case!!!!

    • Written by from NEW TOWN

    To all those people who bought this COVER thinking it was a CASE I laugh at you! The product description is clear; the photos are clear. Do NOT talk down this excellent product because of YOUR incompetence.

    I have had this cover now for nearly a year. I have not had to clean it; I have not had the magnets fail. Ladies and gents, this is a screen cover, not a case. Therefore, do NOT expect the magnets to hold the modest weight of the iPad. As a screen cover, there is none better.

    5 of 5 people found this useful

  • 1.0 out of 5 stars

    Not really good

    • Written by from Wingham

    It’s very expensive and really offers no protection to the back of the I pad. The cover slips very easily unlocking and re locking the screen each time and the magnetic falls off very easily to. I would not recommend this product at all.

  • 5.0 out of 5 stars

    Head Turning Cover and Stand!!

    • Written by from Hereford

    I have recently purchased this product and used it meetings, I have received many comments on its style, quality and looks. Very well made as with all Apple products, you can find cheaper from others but they are not designed as well or looks as stylish. If you own an iPad you should own this cover.

    Also the inside of the cover cleans the screen, the aluminium hing (not plastic) automatically aligns itself. When you open the cover BINGO your iPad is on and when you close the cover it puts it to sleep.

    Well worth the money, a design classic, its name is perfect for the product - iPad Smart Cover

    14 of 16 people found this useful

  • 1.0 out of 5 stars

    Complete failure to please!

    • Written by from Abilene

    I was excited to order my new iPad with a red cover...thinking it would be a case...very bad mistake. I want protection for my expensive iPad, and this is no protection! I want my money back!

    34 of 88 people found this useful

  • 2.0 out of 5 stars

    dirty

    • Written by from Stow

    The red cover looks sharp with the black iPad. However, it gets scratched and dirty in 24 hours. I'm returning for a black one. This is what all the Apple employees use in my local store.

    47 of 56 people found this useful

  • 5.0 out of 5 stars

    Red Smartcover - Fantastic!

    • Written by from Marlton

    Got this with my iPad white 3rd Gen. Looks fantastic. Read all the lower rated reviews and knew not to mishandle the magnets, which has been reported since these became available so don't understand why the same negative comments still appear. What has not been reported is the rich leather smell. Like an expensive leather jacket! For cleaning, I have Meguiars leather cleaner and conditioner for my car and it works great for this. A little bit of the dye rubbed off, but only on the first application. Plan to do this as regular maintenance like any other fine leather product. Meguiars left a nice smooth, satin and clean surface with more grippy feel than the polyurethane version. Now waiting for the iSkin Solo for 3rd Gen iPad to go on sale. This is back cover (clear is the only way to go to show off the nice aluminum back) also is designed to hold the Smartcover magnet strip tighter. Ignore the lower ratings, get this cover, worth the premium.

    56 of 66 people found this useful

  • 1.0 out of 5 stars

    So dissapointed.

    • Written by from Groveland

    Got this when I bought the new ipad online. It offers 0 security / protection. The magnet routinely slips off. The leather does not hold up very well to any sort of natural wear and tear. This is a huuuuuuge disconnect from my awesome ipad 3. I wish I could just take this into the store and give it back to them.

    24 of 39 people found this useful

  • 1.0 out of 5 stars

    Shows dirt

    • Written by from Toronto

    The leather gets dirty and it can't be cleaned. Really looks ugly. I wish I had gotten the black one.

    29 of 37 people found this useful

  • 1.0 out of 5 stars

    Useless waste of money

    • Written by from Oakland

    For the price it's a complete waste of money. The cover leaves ugly ridges on the screen and routinely falls off during normal everyday use, making it very frustrating to use. The supposed features for holding the device up also fail since the magnetic strip isnt strong enough to keep the cover attached. Design FAIL.

    28 of 39 people found this useful

  • 1.0 out of 5 stars

    False sense of security

    • Written by from Portland

    I am giving this product two starts because it comes off too easily...the magnet that hold the cover to the ipad should be stronger. I'll go so far to say that my ipad broke as a consequence of using this cover. I was using my ipad with the cover folded back but it pulled off and it caused me to drop the ipad. A 12" drop to a granite countertop = cracked screen. Do yourself a favor and get a real cover for your ipad (marware or similar). Also, on the non-leather versions of this, the cover gets dirty quickly and starts to look shabby.

    31 of 43 people found this useful

  • 2.0 out of 5 stars

    Not worth the money

    • Written by from Richmond Hill

    When I saw the Red it looked stunning. Although as soon as you put it on the ipad, the colour doesn't look as nice. In fact it looks ugly. I would not recommend buying this.

    16 of 29 people found this useful

  • 1.0 out of 5 stars

    Absolutely gutted!!

    • Written by from Ashbourne

    I have had an IPad 1 for two years with a wallet style rubberised cover that the IPad slips into from the inside and the screen is STILL perfect. I have had my IPad 3 just over 24 hours and I purchased it with a leather 'SMART COVER' which looks absolutely great and has a very clever system of shutting down the iPad when you close it, fantastic! This so called 'SMART COVER' is just NOT SUITABLE as the magnets are not strong enough to allow you to pick up the Ipad with; as I have just found out to my cost, I picked up my IPad which had the cover folded behind it and as I picked it up the magnets gave way and my BRAND NEW iPad 3 falls flat on the floor, GUTTED! The metal connectors on the 'Smart Cover' have scratched the screen! Why oh why are these for sale if they are not strong enough to hold an iPad, I am sure those Apple product lovers out there will sense how I feel. Once again - Totally Gutted! Apple people, please take note!

    30 of 46 people found this useful

  • 2.0 out of 5 stars

    Magnet not strong enough

    • Written by from Toronto

    The ingenious design of this cover - and it's a cover, NOT a case - makes it easy for someone to grab the cover to hold the iPad. That's bad, because the magnet is not strong enough to hold the iPad.

    Apple should test these with 11 year olds who will figure out how NOT to use a product.

    Prefer the original iPad's case that had a cover attached.

    31 of 55 people found this useful

  • 1.0 out of 5 stars

    The disappointed cover

    • Written by from MELBOURNE

    I will never buy the cover again in app store in further!! The return process will spend on 2-3 wks and I give up to return it. The red cover look perfect in store website pix, but it is not that. In fact, there are some black points on the cover and I think the red cover may be the old item return. If not, how can you explan where the old return items from? I think that the cover is made from app suppliers and I hope nobody to buy this cover again! It is not equal to $79!!!!

  • 3.0 out of 5 stars

    Nicely constructed, has limitations.

    • Written by from Edison

    The red color looked phenomenal when I bought on the first day the Ipad 2 was released. A year later, as I eagerly await the shipment of my "new" iPad, I am purchasing a new poly smart cover.

    The red color looks amazing at first and does fade. Scratches and scuffs become apparent and I store my iPad with smart cover in a sleeve when not in use. Also, the natural oils from your fingers make the edges of the cover turn darker which is nice but since its unlikely to get darker evenly, the cover starts to look old. Construction of the cover is great, and it does exactly what it says. Used every day for a year, it has never fallen apart, and the magnets work perfectly. The cover stays put nicely but I did purchase the additional Incipio back cover to link the smart cover into, which I highly recommend. I also had my iPad wrapped with a Zagg-like plastic film on the back and front professionally done (also highly recommended). Smart cover works great with this but the red leather did stain lines onto the plastic over time so light red lines would appear where the folds of the smart cover were. My friend also had the same issue with the black leather one, which is why I am buying a poly one for my new iPad.

    Overall, if $70 is not a big deal, the leather smart cover is nice. I would not recommend it if you are also getting the plastic wrap on your iPad as it will mostly likely stain the wrap within a few months. It does not stain the actual glass on the iPad.

    39 of 51 people found this useful

  • 4.0 out of 5 stars

    Fantastic!

    • Written by from Maresfield

    I bought this with my iPad 2, because of the hype. The hype was right! The smart cover is awesome for propping up the iPad when typing, or watching a movie on a flat surface, it reduces neck-strain and is much more comfortable. The red looks very nice and the leather seems sturdy, and the inside cleans your screen!

    The only reason why this is not 5 stars, is that it is hard finding a case that works with it 100% correctly.

    7 of 10 people found this useful

  • 1.0 out of 5 stars

    Hm...

    • Written by from Worthing

    It does what it's supposed to do: use as a stand and connect magnetically. But it's an ipad case and it's supposed to protect it. I have dropped it a couple of times, luckily not on concrete or it would have been lot more broken than it is now. There are a great many of scratches on the back, and a huge crack on the front. It is not protected on the back at all,and when I dropped it the case fell off altogether causing the crack on the front. On the case I have had to wash it a few times, and now there is a pen Mark proving impossible to scrub off. On the inside there is a small rip in the fabric. I am so glad I didn't waste my money on the leather version.
    I would have been much better off with the Zagg series... Very disappointed.

    45 of 117 people found this useful

  • 5.0 out of 5 stars

    good

    • Written by from New Canaan

    awsome

    14 of 60 people found this useful