• 1.0 out of 5 stars


    • Written by from Exeter

    I am a dedicated Mac fan because of the excellent design and build quality. Sadly this case fails. It has split apart along the seam that joins the back to the front retaining edge. And this is not due to the iPad being removed all the time. It has been simply left in place. This issue has been noted by several other reviewers. Maybe the latest Air case is better, but the previous model is best avoided. Check the Air case reviews in a few months and this should reveal if the problem has been addressed. But for now - best look elsewhere.

  • 1.0 out of 5 stars

    Not great

    • Written by from London

    I can't recommend this case. It's not comfortable to hold. The "stand" is unstable. It gets dirty very quickly and mine allowed grit to get inside and marked the back of my iPad. Then it fell part after 3 months.
    Look elsewhere.

    1 of 1 people found this useful

  • 1.0 out of 5 stars

    Totally rubbish

    • Written by from birmingham

    I have this case in red and it's totally rubbish, it has literally fallen apart and I've not had it that long. I would definitely not recommend anyone to buy this product. It is a total waste of money. I would have posted pictures of how it has fallen apart but there is no option to attach photos.

    2 of 2 people found this useful

  • 1.0 out of 5 stars

    Falling Apart

    • Written by from Norfolk

    I was pretty happy with the case when I first got it - snug fit, light, microfiber liner of the front cover was a plus. Only down side was the sharp, exposed seam, which isn't particularly pleasant for holding, and seemed like a possible locus for stress and failure. I should have seen it coming, but I had been very pleased with the Apple case I used on my iPad 1 for 2 1/2 years. Within 3-4 months that protruding seam started to separate and now at the 7 month point it has opened up along all 3 exposed edges and is on the verge of total failure.

    This quality of this version is just pitiful and should be an embarrassment to the product designers at Apple. Did anyone do any testing before pushing it out the door?

    7 of 7 people found this useful

  • 1.0 out of 5 stars

    Poorly made and NOT for iPad 4th gen.

    • Written by from BEXLEYHEATH

    I have a 4th generation iPad, and the case always felt really loose. Now, after a year, the case has completely split open on the right and bottom (happened gradually over the last 3 months), making it unusable. Thanks a lot Apple!!!

    2 of 3 people found this useful

  • 1.0 out of 5 stars

    Did not Protect my IPad At all.

    • Written by from Redfern

    IPad was inside the case which was inside inside my bag. Dropped my bag when i was standing up getting something out of it, and now my pad has a massive dint on the corner. Don't expect a "sturdy" design, the only thing is it going to protect your IPad from is scratches.

  • 1.0 out of 5 stars

    Not worth the money

    • Written by from Grantham

    We bought this case for our ipad and were initially very impressed. We wanted a decent level of protection as we were moving to Australia and wanted to take our ipad on the plane etc without worrying. Our case has completely fallen apart and is now absolutely useless. For the amount we paid I expected it to last longer. We took it to our local Australian Apple shop who said they have seen this before but couldn't help us as the case was bought in the UK, pretty disappointed. Wouldn't recommend unless you are looking for something short term.

    3 of 3 people found this useful

  • 1.0 out of 5 stars

    HORRIBLE case

    • Written by from acworth

    What a fail in my opinion. I was excited that they put a back on it, and it has potential, but they made a mess of it. It's SUPER flimsy and bendy, and feels like it has the potential to get torn up in days. The inside is very soft, which I love, as is the outside... but then they added this 1/4" lip to the whole back, that feels SO rough on the hands it's like they forgot to finish it. The rest of the case is smooth, and then the edges feel like a hard plastic packaging that wasn't filed down. Awful to hold. I know they made the lip so that the cover would lay flush to the case, which I guess was to prevent if from flopping open, but all it does is make it difficult and annoying to get open, and the back just flops around when not in use. Terrible design. Stick with what you know, Apple. Throw this one in the dumper.

    7 of 9 people found this useful

  • 1.0 out of 5 stars

    Waste of money

    • Written by from Toronto

    Never expected something this poorly designed from apple. disappointment

    5 of 5 people found this useful

  • 1.0 out of 5 stars

    Falling Apart

    • Written by from Riverview

    Started falling apart 4 months after I purchased it.

    7 of 7 people found this useful

  • 1.0 out of 5 stars

    Original iPad case was bad. No change.

    • Written by from Swindon

    The original ipad case wouldn't allow you to use a dock because of protruding seams. This new case is just as bad - no worse. Sharp edges, loose fitting and the plastic welding around the connector hole has started separating. So it is only a matter if time before it falls apart completely. Shame apple corp doesn't spend as much time designing accessories as they do on slick UI. Won't buy an Apple case again. Very poor.

    2 of 3 people found this useful

  • 1.0 out of 5 stars

    Not a quality product!

    • Written by from chorleywood

    If you decide to spend a few hundred pounds on an ipad retina then you would think a genuine Apple case would protect it? Wrong!!
    This case is just awful.It doesn't fit snuggly around the device, It bows out around both sides so essentially the ipad is only held by the top and bottom. The edges of the case are quite sharp so if used for a period of time then it becomes uncomfortable.
    I would advise against anyone purchasing this product. Very disappointed.

    2 of 3 people found this useful

  • 1.0 out of 5 stars

    BUYER BEWARE! This case blows!

    • Written by from Millburn

    I bought an iPad with Retina Display when they were first released (3rd Gen., already had a 2nd Gen.), from the website and ordered this case with it. I requested both case and iPad personalized, (very nice laser etch, by the way). I ordered black 64GB with Verizon but got 32GB with WiFi. Not happy. Personalized and unreturnable... I have kept it and it did what I asked of it. Connecting to my iPhone, same thing for the most part. But wanted to use iPad for video stream and GPS, keeping iPhone available. Only AT&T allows talk and use of data at the same time, in USA and I use Verizon. Because everyone that has it knows that AT&T really s*&ks!

    About the case. I bought a Product Red version, personalized as I said.

    1. The case has never stayed properly shut. The magnets just don't keep it closed. It has gotten worse over the year that I have had it. Same problem as the Smart Cover, (I have a gray Smart Cover).

    2. Rolling into a stand was a cool idea. I was hoping that Apple had improved on the Smart Cover, whose magnetic hinge NEVER STAYED PUT. Well, new problems arose with the newer design. It wouldn't stand securely in the tall position and it would droop in the low position.

    3. The case started to fall apart within weeks. The bottom seam started to peal apart.

    4.The material the case is made of seems to attract dirt. Cleaning it is no big deal, but come on.

    5. I have ended up using it as secondary protection, keeping the iPad with the Smart Case on in a separate zippered sleeve case. Which is exactly the opposite of what I wanted when I bought the Smart Case. A simple and elegant, integrated solution. It turned out to be anything but...

    I will be buying an Apple iPad Mini Retina with Verizon service and 128GB, very soon. I won't be buying another Smart Case. LifeProof's NUUD seems to make more sense even though it's going to cost me more that twice as much... I don't really know why I care. I bought Apple Care as always, yet never have had to use it..

    8 of 8 people found this useful

  • 1.0 out of 5 stars

    Redesign needed

    • Written by from Hong Kong

    The case is good except that it fails to stand firmly on most surfaces
    One of the most important functions of a case is to stand stably on a flat surface so that you can enjoy watching videos and using the iPad without holding it.
    However, most of the time, the case just can't support the weight of the ipad and fall over from standing position even with a little budge of the table or touch by the finger. It just keeps falling and falling and eventually my home button become insensitive after a series of falling and impact on the table!!

  • 1.0 out of 5 stars

    Short on Durability

    • Written by from Saint Paul

    After 18 months the seal that binds the top and bottom of my iPad Smart Case began to separate. I would expect that a fifty dollar case would longer with normal daily use.

    9 of 10 people found this useful

  • 1.0 out of 5 stars

    Terrible - waste of money

    • Written by from Sudbury

    I'm the most careful user of anything!

    However, this so-called 'Smart' case if far from adequate. At £40, I expect more than 6 months usage from it. The folding design doesn't give enough of a base for the iPad to stand-up on, meaning it's top-heavy and falls over.

    The fabric lining has come away from the actual inside bits, so it looks extremely tatty, and offers no screen protection any more. The poly edges have also discoloured and dog-eared. It also shows up so many stains - it's disgusting! I can't imagine what it must look like if it was an unclean person using it!

    The case has sagged away from the hinge meaning the magnets no longer line up properly, rendering the automatic on/off function useless. I found that out the hard way when I shut the cover, came back hours later to find the battery had gone dead as it had been on all that time!

    The cover leaves streaks of grease on the iPad screen which looks horrid. It also causes more scratch damage than it stops... They way the cover folds back on itself to stand up, means the *inside* of it is standing on the surface. Therefore any grit, dirt, crumbs etc. that are on the surface will stick to the cover, and in turn scratch against the screen on closing. You can tell when this has happened, as the scratches are perfectly straight, and parallel to the edges etc.

    The cover doesn't actually provide much protection. A slight tap on the corner of the device caused the screen to crack - something that the cover should really have protected it from.

    Then there's the damage it does to the back. Not only a build-up of dirt, but actually rubbing off the silver-coloured anodized back of the iPad. Mine has horrible superficial wears all along the edge, as well as two severely deep gouges that are now almost a black colour.

    All in all, I suggest strongly avoiding this case. Go for a cheaper alternative, even if it means replacing it a dozen times! Still be cheaper than this.

    12 of 12 people found this useful

  • 1.0 out of 5 stars

    Very Disappointing!

    • Written by from Brick

    I loved the case when I first purchased it in red, but it was short lived. Aside from the fact that it didn't quite fit as snug as it should have, it fell apart within such a short time. The lip that goes around the front of the iPad screen had become completely unglued from the back of the case. For this price, it should have at least lasted a tad bit longer. Not only do I deeply regret this purchase, but I should have held onto the receipt. What a waste.

    9 of 10 people found this useful

  • 1.0 out of 5 stars


    • Written by from Hong Kong

    Doesn't fit properly, very hard to get the cover open, sharp edges, won't stand up properly and VERY expensive!! Waste of money. Disappointed to say the least

  • 1.0 out of 5 stars

    such a disappointing design

    • Written by from Nottingham

    It's an overpriced product with lot flaws. The edge of the under cover is quite sharp which makes hands very uncomfortable to hold it. The top cover is so difficult to lift, you need to use your nail to open it. £39 is not worth it.

    7 of 7 people found this useful

  • 1.0 out of 5 stars

    Not sturdy for classroom use.

    • Written by from Hatboro

    I purchased this cover to hold my school appointed iPad but I am disappointed with the quality. I have had this case since June and was first pleased with it's slim design. I appreciated it being light weight since I carry it around as I teach. Last night, I put the iPad in my book bag in what I thought was a safe manner. However at school, I noticed the cover was bent and appears to be separating. I expected an Apple product to be able to handle general classroom use considering it's high cost. I will not recommend this case for our classroom set of iPads.

    9 of 10 people found this useful