• 2.0 out of 5 stars

    Not Very Good!

    • Written by from Wigan

    This case fits the iPad good but it is loose round the left and right edges but it does it job like Apple says it protect the front and back of the iPad aswell as cleans the screen with the microfiber cloth on the inside screen cleaner. It also protects the back of ten iPad aswell as the volume buttons and the sleep/wake button. Not worth the £39.00 apple charge though

  • 2.0 out of 5 stars

    Go with the Smart Cover

    • Written by from Austin

    I initially went with the Smart Case to make it easier to travel with my iPad, but that was a mistake. The Smart Case doesn't position the cover very well to make a stable stand. The cover also causes long vertical streaks on the screen that are difficult to remove.

    1 of 1 people found this useful

  • 2.0 out of 5 stars

    I don't recommend it.

    • Written by from Sprachigen

    It covers your iPad good and also looks fine but it has a terrible stand. It literally falls whenever you touch it and I mean that's the whole point in my eyes. I wouldn't buy it again.

    1 of 1 people found this useful

  • 1.0 out of 5 stars

    Did not Protect my IPad At all.

    • Written by from Redfern

    IPad was inside the case which was inside inside my bag. Dropped my bag when i was standing up getting something out of it, and now my pad has a massive dint on the corner. Don't expect a "sturdy" design, the only thing is it going to protect your IPad from is scratches.

  • 2.0 out of 5 stars

    Great at first......

    • Written by from CARDIFF

    Was pleased with this case when purchased 15 months ago. Although would mention that the fit was not always perfect. However it is now showing signs of wear. The case is coming apart on one side and the edge of the cover is now white all the way around. Looks terrible. At this price I would expect it to have lasted somewhat longer notwithstanding that it is in use for quite a few hours everyday!

    0 of 1 people found this useful

  • 1.0 out of 5 stars

    Not worth the money

    • Written by from Grantham

    We bought this case for our ipad and were initially very impressed. We wanted a decent level of protection as we were moving to Australia and wanted to take our ipad on the plane etc without worrying. Our case has completely fallen apart and is now absolutely useless. For the amount we paid I expected it to last longer. We took it to our local Australian Apple shop who said they have seen this before but couldn't help us as the case was bought in the UK, pretty disappointed. Wouldn't recommend unless you are looking for something short term.

    1 of 1 people found this useful

  • 3.0 out of 5 stars

    Ok but needs improvement

    • Written by from Sioux Falls

    Nice case overall. Love the red. Love the magnetize feature. The bad thing about the case is it doesn't stand up that great. When you roll it back to make it stand, it falls backward a lot. So with that being the case, no pun intended, i would spend half the money on a case that allows the iPad to stand up better.

    1 of 1 people found this useful

  • 5.0 out of 5 stars

    Love it!!

    • Written by from Albuquerque

    I have the same case in red, and have never needed anything else. I hesitated to get this case initially due to the price, but it has lasted me longer than I would have thought and even after about two years of use, it still looks great! I love the ability of tossing it in a backpack and not worrying about my iPad getting scuffed up, having full protection. The "hinge" issue that everyone seems to comment on has never been an issue of mine, it works fine and completely closes (effectively putting my iPad to sleep each time) just as the Smart Covers would. Very happy with this product.

  • 1.0 out of 5 stars

    HORRIBLE case

    • Written by from acworth

    What a fail in my opinion. I was excited that they put a back on it, and it has potential, but they made a mess of it. It's SUPER flimsy and bendy, and feels like it has the potential to get torn up in days. The inside is very soft, which I love, as is the outside... but then they added this 1/4" lip to the whole back, that feels SO rough on the hands it's like they forgot to finish it. The rest of the case is smooth, and then the edges feel like a hard plastic packaging that wasn't filed down. Awful to hold. I know they made the lip so that the cover would lay flush to the case, which I guess was to prevent if from flopping open, but all it does is make it difficult and annoying to get open, and the back just flops around when not in use. Terrible design. Stick with what you know, Apple. Throw this one in the dumper.

    3 of 4 people found this useful

  • 3.0 out of 5 stars

    Wonderful case, just one problem...

    • Written by from Lathrup Village

    I love this case. I bought my iPad 2 over a year ago and have had no problems. It fits well, doesn't fall off, and closes easily. The only problem I've had is that recently, after over a year of using it, it's falling apart. The glue has dried up and my iPad constantly falls out and shifts. I had ZERO problems for over a year, but if you'r eloping for something that will last I would recommend buying one of the newer cases which were probably made to solve this problem.

    3 of 3 people found this useful

  • 1.0 out of 5 stars

    Waste of money

    • Written by from Toronto

    Never expected something this poorly designed from apple. disappointment

    1 of 1 people found this useful

  • 1.0 out of 5 stars

    Falling Apart

    • Written by from Riverview

    Started falling apart 4 months after I purchased it.

    1 of 1 people found this useful

  • 1.0 out of 5 stars

    Original iPad case was bad. No change.

    • Written by from Swindon

    The original ipad case wouldn't allow you to use a dock because of protruding seams. This new case is just as bad - no worse. Sharp edges, loose fitting and the plastic welding around the connector hole has started separating. So it is only a matter if time before it falls apart completely. Shame apple corp doesn't spend as much time designing accessories as they do on slick UI. Won't buy an Apple case again. Very poor.

    0 of 1 people found this useful

  • 1.0 out of 5 stars

    Not a quality product!

    • Written by from chorleywood

    If you decide to spend a few hundred pounds on an ipad retina then you would think a genuine Apple case would protect it? Wrong!!
    This case is just awful.It doesn't fit snuggly around the device, It bows out around both sides so essentially the ipad is only held by the top and bottom. The edges of the case are quite sharp so if used for a period of time then it becomes uncomfortable.
    I would advise against anyone purchasing this product. Very disappointed.

    1 of 2 people found this useful

  • 1.0 out of 5 stars

    BUYER BEWARE! This case blows!

    • Written by from Millburn

    I bought an iPad with Retina Display when they were first released (3rd Gen., already had a 2nd Gen.), from the website and ordered this case with it. I requested both case and iPad personalized, (very nice laser etch, by the way). I ordered black 64GB with Verizon but got 32GB with WiFi. Not happy. Personalized and unreturnable... I have kept it and it did what I asked of it. Connecting to my iPhone, same thing for the most part. But wanted to use iPad for video stream and GPS, keeping iPhone available. Only AT&T allows talk and use of data at the same time, in USA and I use Verizon. Because everyone that has it knows that AT&T really s*&ks!

    About the case. I bought a Product Red version, personalized as I said.

    1. The case has never stayed properly shut. The magnets just don't keep it closed. It has gotten worse over the year that I have had it. Same problem as the Smart Cover, (I have a gray Smart Cover).

    2. Rolling into a stand was a cool idea. I was hoping that Apple had improved on the Smart Cover, whose magnetic hinge NEVER STAYED PUT. Well, new problems arose with the newer design. It wouldn't stand securely in the tall position and it would droop in the low position.

    3. The case started to fall apart within weeks. The bottom seam started to peal apart.

    4.The material the case is made of seems to attract dirt. Cleaning it is no big deal, but come on.

    5. I have ended up using it as secondary protection, keeping the iPad with the Smart Case on in a separate zippered sleeve case. Which is exactly the opposite of what I wanted when I bought the Smart Case. A simple and elegant, integrated solution. It turned out to be anything but...

    I will be buying an Apple iPad Mini Retina with Verizon service and 128GB, very soon. I won't be buying another Smart Case. LifeProof's NUUD seems to make more sense even though it's going to cost me more that twice as much... I don't really know why I care. I bought Apple Care as always, yet never have had to use it..

    3 of 3 people found this useful

  • 1.0 out of 5 stars

    Short on Durability

    • Written by from Saint Paul

    After 18 months the seal that binds the top and bottom of my iPad Smart Case began to separate. I would expect that a fifty dollar case would longer with normal daily use.

    2 of 3 people found this useful

  • 3.0 out of 5 stars

    Useful for a year.

    • Written by from Houston

    Liked this case. I bought it in red, but it started to come apart after a year. Now my iPad slips through the bottom. Really upset about that.

    2 of 3 people found this useful

  • 1.0 out of 5 stars

    Terrible - waste of money

    • Written by from Sudbury

    I'm the most careful user of anything!

    However, this so-called 'Smart' case if far from adequate. At £40, I expect more than 6 months usage from it. The folding design doesn't give enough of a base for the iPad to stand-up on, meaning it's top-heavy and falls over.

    The fabric lining has come away from the actual inside bits, so it looks extremely tatty, and offers no screen protection any more. The poly edges have also discoloured and dog-eared. It also shows up so many stains - it's disgusting! I can't imagine what it must look like if it was an unclean person using it!

    The case has sagged away from the hinge meaning the magnets no longer line up properly, rendering the automatic on/off function useless. I found that out the hard way when I shut the cover, came back hours later to find the battery had gone dead as it had been on all that time!

    The cover leaves streaks of grease on the iPad screen which looks horrid. It also causes more scratch damage than it stops... They way the cover folds back on itself to stand up, means the *inside* of it is standing on the surface. Therefore any grit, dirt, crumbs etc. that are on the surface will stick to the cover, and in turn scratch against the screen on closing. You can tell when this has happened, as the scratches are perfectly straight, and parallel to the edges etc.

    The cover doesn't actually provide much protection. A slight tap on the corner of the device caused the screen to crack - something that the cover should really have protected it from.

    Then there's the damage it does to the back. Not only a build-up of dirt, but actually rubbing off the silver-coloured anodized back of the iPad. Mine has horrible superficial wears all along the edge, as well as two severely deep gouges that are now almost a black colour.


    All in all, I suggest strongly avoiding this case. Go for a cheaper alternative, even if it means replacing it a dozen times! Still be cheaper than this.

    7 of 7 people found this useful

  • 1.0 out of 5 stars

    Very Disappointing!

    • Written by from Brick

    I loved the case when I first purchased it in red, but it was short lived. Aside from the fact that it didn't quite fit as snug as it should have, it fell apart within such a short time. The lip that goes around the front of the iPad screen had become completely unglued from the back of the case. For this price, it should have at least lasted a tad bit longer. Not only do I deeply regret this purchase, but I should have held onto the receipt. What a waste.

    5 of 6 people found this useful

  • 3.0 out of 5 stars

    Love the case but magnet stopped working

    • Written by from Columbus

    I got this case in PINK when I got my iPad in August and had it specially engraved. I love the look and it has done very well with protecting my iPad, however, the cover has lost a ton of magnetic strength. It doesn't adhere to my iPad anymore so if I were to put it in my backpack it would flop all over. Now they don't even make the case in pink anymore some I'm looking for an alternative. Sad day... :(

    2 of 3 people found this useful