iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.
Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...
Shop iPhone, iPad and Mac for your small business. Find consultants, free seminars, business pricing, leasing and more.
Trade in your eligible Mac for credit toward a new 13-inch or 15-inch MacBook Air laptop. Buy now at apple.com.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Get credit towards iPhone SE (2022) when you trade in a smartphone. Make low monthly payments at 0% APR. Shop online with free shipping.
Mac mini — supercharged by the M2 chip — features a wide array of ports for a phenomenal desktop experience. Financing options available. Select a model or ...
Trade in your eligible Mac for credit toward a new iMac all-in-one computer. Select a model or customize your own. Free delivery. Buy at apple.com.
Beginning in May, the Today at Apple series “Made for Business” will show entrepreneurs how Apple products and services can support their success.
Get HK$300 - HK$5,800 off a new iPhone 15 or iPhone 15 Plus when you trade in an iPhone 8 or newer. Buy now with free shipping.
Trade in your eligible Mac for credit toward a new iMac all-in-one computer. Select a model or customize your own. Free delivery. Buy at apple.com.
Receive a discount on a new Mac or iPad for your studies with Apple Education Pricing. Available for students, teachers and staff.
Get HK$300 - HK$5,800 off iPhone 15 Pro or iPhone 15 Pro Max when you trade in an iPhone 8 or newer. 0% financing available. Buy now with free shipping.
Get HK$300 - HK$5,800 off a new iPhone 14 or iPhone 14 Plus when you trade in an iPhone 8 or newer. Monthly payments available. Buy now with free delivery.
Trade in your eligible Mac for credit toward a new 14-inch or 16-inch MacBook Pro. Select a model or customize your own. Buy now at apple.com.
Get HK$300–HK$4,200 off a new iPad mini when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Get a new iPad 10.9-inch in four bold colors. Plus free engraving, free delivery, and returns. Buy now at apple.com.
Trade in your eligible Mac for credit toward a new Mac Studio. Personal Setup available. Buy now at apple.com.
Get HK$300 - HK$5,800 off iPhone 13 when you trade in an iPhone 8 or newer. Buy now with free delivery.
Compare features and technical specifications for iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone SE, and many more.
Get HK$200 - HK$2,600 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$300 - HK$4,200 off the all-new, powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get HK$200 - HK$2,600 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$300 - HK$4,200 off a new iPad Air when you trade in with Apple. Choose from two sizes and get free delivery or in-store pickup. Buy now at apple.com...
Shopping on the Apple Site lets you take advantage of exclusive features such as iPod engraving, Mac customisation and certified refurbished products.
Find out how to review your Apple Store shopping experience, why we recommend enabling cookies, and why your online transaction with Apple is safe.
Shopping on the Apple Site is better when you have an Apple account. Learn how to create your Apple ID, how to manage your account and much more.