Apple 2030 is our plan to use recycled and renewable materials, clean electricity, and low-carbon shipping to bring our net emissions to zero.
Find out which automobile manufacturers currently offer or are planning to introduce models that support CarPlay.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Apple today announced new projects to expand clean energy and replenish fresh water around the world.
iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9, and Apple Watch SE.
Get HK$200 - HK$2,600 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation), and AirPods Max.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation), and AirPods Max.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation), and AirPods Max.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation), and AirPods Max.
Compare features for AirPods Pro (2nd generation), AirPods (3rd generation), AirPods (2nd generation), and AirPods Max.
View all technical specifications for AirPods (3rd generation).
Get HK$200 - HK$2,600 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
View all technical specifications for AirPods Pro (2nd generation).
AirPods Pro (2nd generation) — Adaptive Audio, up to 2x more Active Noise Cancellation, Transparency mode, and Personalized Spatial Audio.
View all technical specifications for AirPods Max.
View all technical specifications for AirPods (2nd generation).
Since 2006, Apple (PRODUCT)RED purchases have helped fund HIV/AIDS programs. Choose (RED) to continue the fight against global health emergencies.
AirPods (3rd generation). Personalized Spatial Audio, Adaptive EQ, longer battery life, and sweat and water resistance.
View all technical specifications for Apple Watch Series 9.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 9, and Apple Watch SE.
AirPods feature high-quality sound, voice-activated Siri, an available wireless charging case, and free personalized engraving.
Apple Watch SE has powerful connectivity, fitness, health, and safety features and is available in three case colors. It’s a better value than ever.
AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation, Adaptive EQ, Spatial Audio, and free engraving.
Our most capable chip in a smartwatch ever. A magical way to interact with your Apple Watch. And a display that’s twice as bright.
Introducing Apple Watch Ultra 2. Rugged and capable, with the brightest Apple display, carbon neutral case and band combinations, and new band colors.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, and iPhone 15 Plus.