Customer Reviews and Ratings

3.0 out of 5 stars

Based on 223 reviews

  • 4.0 out of 5 stars

    Performs as it is described to

    • Written by from Cranston

    20 of 22 people found this useful

    I have had my IPad for over five months and use it on a daily basis. The leather cover handles normal wear well and does it's job in protecting the screen when not in use, in my case when transporting it between my different workspaces. The stand works well when you want the slight incline or more vertical posture however if you like the portrait view verses the landscape view I would recommend apple's other charging stand product that allows the portrait view which is particularly good when using the wireless keyboard for faster typing. I have had no problems with the cover slipping off or the magnetic hinges detaching. This may occur however if you treat this cover as a protective case which is not the intent of this product. I recommend carrying a thin screen cleaning cloth similar to those used on eye glass lenses as dust accumulates under the ridges of the cover. I store it between the cover and the iPad screen for easy access. This will keep you from wiping the screen in a rush with something more abrasive like your shirt sleeve.

    Was this useful? Performs as it is described to

    Flag as inappropriate

  • 4.0 out of 5 stars

    Innovative, useful and convenient, no dirt problem here!

    • Written by from Claremont

    21 of 25 people found this useful

    I like my smart cover. I was a little unsure initially; I have another case as well to prove that... but I found myself liking the minimalism of the smart cover. I did add a slim polycarbonate case for the back, primarily for grip, but it actually has a metal plate so that the smart cover will stay folded back. My other, larger case, I use when I'm taking my iPad somewhere and need some extra padding. I don’t always use it unless I know the iPad is going to get knocked around a bit. The iPad with smart cover just gets slipped in there for extra protection.



    The good:

    -Multipurpose, works as a cover, stand, non-slip backing (when folded back) and actually DOES clean your screen! (I was skeptical)

    -Nice appearance, minimalistic design.

    -High-quality materials. The leather is excellent quality and soft.

    -Stays clean. I did not have the problem with grime that others seem to have, but I also don't take mine into dirty places without extra protection. It only covers the front; you shouldn't do that anyway.


    The not-as-good:

    -The magnet holding the smart cover to the edge is not very strong. You certainly shouldn’t pick up the iPad by just the smart cover. However I had it come off my first iPad several times just as I was folding it back. Interestingly enough, my iPad has been replaced with a new 4th generation model, and this problem is nowhere near as bad. The new magnet strength is about 3/4 of the way between where it was, and where I’d like it to be to be “perfect.” In my opinion, for something like this, I should have to expend some effort to get it off, so that it doesn’t fall off accidentally.

    Was this useful? Innovative, useful and convenient, no dirt problem here!

    Flag as inappropriate

  • 4.0 out of 5 stars

    Great cover for the front of your iPad

    • Written by from Eastbourne

    17 of 17 people found this useful

    I bought the (Product) Red smart cover for my new iPad, largely because I wanted a red leather cover, I also liked the idea that a percentage of the sale goes to charity.

    I read plenty about the smart cover before buying and so I knew that it only covers the front and that I would need to buy something additionally to take care of the back.

    The hinge magnets are very strong and hold the cover to the side of the iPad really firmly without leaving any marks that I can see when it is taken off. Likewise the magnetic closure is firm enough to not have to worry about it opening when you don't want it to. I also love the sleep wake action of the magnetic latch, very handy.

    The leather is high quality and quite thin which for me adds to the aesthetics of the case. Even though it is thin it does feel very substantial and I think provides a good deal of protection to the screen when closed. The inside micro fibre finish is what you would expect too.

    I gave this 4 stars as it does only provide protection to the front of the iPad, so you will need a back cover too or risk scratches to the aluminium back. The price too while not excessive is on the high side for this product I think.

    All in all though I am delighted with the cover it is all I was hoping it would be. I would definitely recommend it.

    Was this useful? Great cover for the front of your iPad

    Flag as inappropriate

  • 4.0 out of 5 stars

    Red iPad cover

    • Written by from Mesa

    18 of 19 people found this useful

    The automatiic on-off is useful when the iPad face is covered. Fits perfectly, and when folded acts as a support. A bit expensive, but I still would buy it again! Cool looking!

  • 1.0 out of 5 stars

    Useless waste of money

    • Written by from Oakland

    28 of 39 people found this useful

    For the price it's a complete waste of money. The cover leaves ugly ridges on the screen and routinely falls off during normal everyday use, making it very frustrating to use. The supposed features for holding the device up also fail since the magnetic strip isnt strong enough to keep the cover attached. Design FAIL.

  • 5.0 out of 5 stars

    Simple and brilliant

    • Written by from Wolverhampton

    23 of 29 people found this useful

    Fast delivery, great quality and so simple but yet so effective. Only bad aspect is that back of iPad remains exposed.

  • 5.0 out of 5 stars

    Perfect for me!

    • Written by from Lawrenceville

    21 of 25 people found this useful

    I bought this when I bought my iPad 2. I love the leather. It feels great and the color is perfect. I can remove it very easily. It's very thin and you hardly notice it's even there.

  • 5.0 out of 5 stars

    Great looking case!

    • Written by from Cheney

    18 of 20 people found this useful

    First of all the love the color of the red that is presented on the cover. It looks very nice with the White iPad. I know it doesn't protect the back, but just buy a back cover that you snap on and your golden. Overall good front case, great color, and love the leather feel.

  • 5.0 out of 5 stars

    Smart

    • Written by from Tullahoma

    24 of 32 people found this useful

    I love my cover. It has saved my iPad twice already . It could stand up a little better.
    But well worth the investment.

  • 5.0 out of 5 stars

    After many months, a very happy customer

    • Written by from North Mankato

    20 of 24 people found this useful

    I've had my red cover since the day it was released and it's only gotten more beautiful with use, developing a light patina. Using it several hours each day, I'm surprised by how new it still looks (albeit with the patina).

    The shade of red is a flat, candy apple red and it's better than the slightly darker red Apple has sometimes used on (PRODUCT) RED items in the past.

    If you can afford it, I HIGHLY recommend this case!!!

    Was this useful? After many months, a very happy customer

    Flag as inappropriate

  • 2.0 out of 5 stars

    Not a great value

    • Written by from Wylie

    19 of 23 people found this useful

    i bought this for my new IPad and gave my son a smart case. I have since bought a smart case for me as well. The smart cover magnet that connects to the iPad is not very strong. It is constantly disconnecting. It is very frustrating. It does a good job of putting the IPad to sleep, else, rather worthless.

  • 1.0 out of 5 stars

    Awful!

    • Written by from Cupertino

    27 of 39 people found this useful

    So yesterday I've bought a brand new Red Smart Cover. Later that day i've got a small black spot in the center of the cover. So, after reading a lot of advices, took wet cloth and wiped a little bit. What do you know - now I have a BIG BLACK SPOT!!! This leather quality really awful. You just cannot clean off the real stain! Even using special leather cleaning sprays... That's a pity i've spent 88 bucks here in China and got this poor quality case...

  • 1.0 out of 5 stars

    Not the smartest thing apple's ever invented. very disappointing.

    • Written by from Jakarta

    24 of 33 people found this useful

    I can say that the whole concept on this cover is brilliant, but it the product itself isn't up to standard.
    The cover keeps falling off from the ipad (it kills the whole purpose of making the ipad stand)
    my brand new ipad just slid n fell because the magnet detached from the ipad.

    THE PRICE IS SO NOT WORTHED.
    Please buy other covers available in apple store instead of this 'smart' cover.

    Was this useful? Not the smartest thing apple's ever invented. very disappointing.

    Flag as inappropriate

  • 1.0 out of 5 stars

    waste of money

    • Written by from Charlton

    32 of 50 people found this useful

    terrible quality leather, i wish I hadn't bought the cover at all, but if you are going to get one it's probably better to buy black. I certainly wish I had ! The red cover looked grubby after one day, marked just from being next to a newspaper in my bag, I've only had this a couple of months but am going to cut my losses and bin it! There is much better out there and cheaper !

  • 1.0 out of 5 stars

    Absolutely gutted!!

    • Written by from Ashbourne

    30 of 46 people found this useful

    I have had an IPad 1 for two years with a wallet style rubberised cover that the IPad slips into from the inside and the screen is STILL perfect. I have had my IPad 3 just over 24 hours and I purchased it with a leather 'SMART COVER' which looks absolutely great and has a very clever system of shutting down the iPad when you close it, fantastic! This so called 'SMART COVER' is just NOT SUITABLE as the magnets are not strong enough to allow you to pick up the Ipad with; as I have just found out to my cost, I picked up my IPad which had the cover folded behind it and as I picked it up the magnets gave way and my BRAND NEW iPad 3 falls flat on the floor, GUTTED! The metal connectors on the 'Smart Cover' have scratched the screen! Why oh why are these for sale if they are not strong enough to hold an iPad, I am sure those Apple product lovers out there will sense how I feel. Once again - Totally Gutted! Apple people, please take note!

  • 2.0 out of 5 stars

    Usage results in 4 lines of "smears" across the screen

    • Written by from WOKING

    28 of 42 people found this useful

    The cover works well enough as a cover, but usage results in the leather leaving 4 lines of smears all across the screen from where the creases are in the design. These can be rubbed off with a microfibre cloth, but are harder to remove than the inevitable fingerprints. I don't know if this is just that the one I have has poorly treated leather, but something isn't right that it leaves such deposits. Disappointing

    Was this useful? Usage results in 4 lines of "smears" across the screen

    Flag as inappropriate

  • 5.0 out of 5 stars

    Ipad2 leather cover red

    • Written by from Swadlincote

    23 of 32 people found this useful

    Fantastic, love it. Automatic on/off function is brilliant. Must have!!

  • 5.0 out of 5 stars

    nice cover

    • Written by from Canton

    65 of 116 people found this useful

    i like the color leather is very nice highly recommended!!!

  • 1.0 out of 5 stars

    This cover needs work

    • Written by from CHARLOTTE

    19 of 25 people found this useful

    It comes off easily. Doesn't stay in place and its a complete waste of money. I wish i didn't buy it.

  • 5.0 out of 5 stars

    Excellent!

    • Written by from Hellerup

    15 of 17 people found this useful

    I don't understand the poor reviews, and the people complain it don't protect the back. If you look at it, it is clearly only meant to protect the front screen and not the back, so the product can't be reviewed based on something it is not suppose to do :-) - i think it is an excellent screen cover, but would never go for the leather version as these gets very "tired" to look at after a short while.