The two and only.

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iPhone 6

4.7-inch from HK$5,588

iPhone 6 Plus

5.5-inch from HK$6,388

iPhone 5s

Forward thinking.

From HK$4,688 iPhone 5s

Compare iPhone models.

Find the right one for you.

Learn more Compare iPhone models.

Apple Music

All the ways you love music. All in one place.

Start your free, three-month trial*** Learn more about Apple Music

We make it easy to switch to iPhone.

We’ll help you transfer your phone number, mail, contacts and more.

Learn moreswitching to iPhone

It’s easy to set up iPhone yourself.

iPhone arrives with everything you need to get started.

When you turn on iPhone for the first time, Setup Assistant walks you through activating your phone number, connecting to Wi-Fi, and more.

Sign in to iCloud and iPhone can automatically download your apps, set up your email, and transfer your contacts.

Matched to your style.

Find Beats by Dr. Dre Solo2 headphones in gold, silver, and space gray.

Buy nowBeats Solo 2 On-Ear Wireless Headphones

Get the most out of your iPhone.

Learn even more about iPhone at a free store workshop.

Discover iPhone

We’ll show you some of the features of iOS 8 and built-in apps.

Photos

Learn how to import, organize, enhance, and share your photos.

iCloud

We’ll show you how to keep the content on your devices up to date automatically.

iOS 8

Get an overview of the elegant and intuitive design. And learn how to use exciting new features.

Find a workshop near you

Connect with an Apple Specialist.

We’ll help you choose exactly the right products and accessories.

Answers from the community

Questions about the iPhone? Get them answered here.

Top iPhone Questions

The best way to shop from your iPhone or iPad.

Use the new Apple Store app to shop, research, check out upcoming events, and get the most from your store visits.

Download now Apple Store App