• 5.0 out of 5 stars

    Other reviews are inaccurate.

    • Written by from GUILDFORD

    If you're one of the skeptical people wondering whether the new smart cover is actually any good, rest assured! Many of the other reviews severely underrate the Smart Cover saying that it won't hold properly on their screen or the magnets are too weak. Some even say that the 3 fold design is worse but in terms of stability, the old design has the same stability as this new one.

    I was the owner of the original iPad 2 Smart Cover and this new version is far superior in every way. The hinge is made from polyurethane now meaning that it won't scratch the aluminium back, the magnets are much stronger and the material is softer.

    Is it worth the money? Yes - because it works beautifully and the build quality is superb. Others may argue that the cover does not feel worth the price but I disagree; as there are third party cases which look good but functionally aren't as good as the Smart Cover.

    3 of 4 people found this useful

  • 1.0 out of 5 stars


    • Written by from Storvorde

    Not nearly as good as the one I have for my iPad 3 and not available in leather,

    2 of 4 people found this useful

  • 5.0 out of 5 stars

    Ignore other reviews

    • Written by from Bingham

    I have had this red ipad air cover for around 5 days and it's great, strong magnets, no tear yet. The other reviews are nothing to go by, trust me this is a great cover and finishes of the ipad perfectly.

    4 of 5 people found this useful

  • 2.0 out of 5 stars

    Faults should have been weeded out at prototype stage

    • Written by from PERTH

    I've upgraded from iPad 2 to iPad Air. I was v. happy with design and function of Smart Cover for iPad 2 ... and I just don't get why Apple could get the iPad Air version so wrong. I've tried to adapt my folding technique with the cover, thinking it just must be me not using the product right, but having seen the other reviews here, I realise the fault lies with the cover design. The apparent lack of prototyping the iPad Air Smart Cover for user experience doesn't mesh with
    a company that puts so much thought into fantastic hardware design and into the user interface. Although the magnetic properties of the design allow you to form a kind of hollow 'toblerone bar' for horizontal or vertical support, the cover annoyingly and frustratingly just seems to flop about or flatten out with only a little pressure or movement by the user. This is due to the floppiness of the strip between the panelled section and the magnetic strip, plus the fact that the new 3-panel design is inherently weaker (cheaper?) than the preceding 4-panel cover. Poor design ... should be consigned to Room 101 to sit in company with Apple's irritating earbuds that over the years have been bundled with iPhones and iPods. I will stay faithful to the Apple Brand (20 years and counting) but am frustrated by irksome design faults in core accessories

    5 of 6 people found this useful

  • 1.0 out of 5 stars

    Poor Quality, Poor Protection

    • Written by from Horley

    I used the previous smart cover on my iPad 2 and 3 - black in leather. This was a well designed case. I'm sad to say that this plastic replacement is a poor excuse. It falls down all the time, gets scratched up easily and doesn't even protect the chamfered edges.

    Shockingly poor from Apple.

    4 of 5 people found this useful

  • 1.0 out of 5 stars

    Poor design & poor quality compared to iPad 2 version

    • Written by from Braintree

    Very disappointing. Does not hold together as well as the previous design as only made of three segments. Does not have proper metal hinge but just a thin piece of plastic. My main complaint is that it is not available in leather and the plastic version feels and looks cheap in comparison.

    6 of 7 people found this useful

  • 2.0 out of 5 stars


    • Written by from Lytham St Anne's

    I have to agree with the rest of the reviews, the 3 part folding is far less sturdy than the old 4 part. I too have had a few near misses where it has collapsed and had to rescue my iPad Air from a sticky end! It isn't cheap either, I really expect better from Apple.

    6 of 7 people found this useful

  • 2.0 out of 5 stars

    Not very stable

    • Written by from Leeds

    Good for keeping the screen protected but in film mode I have had it collapse flat and more worryingly when I tried to increase the volume using the buttons on the edge, the magnets detached leaving the cover on the kitchen work top and the iPad heading floor ward, luckily I deflected the iPad with my foot and it went skidding across the floor! No damage done ! But I certainly have lost trust in the cover !

    43 of 49 people found this useful

  • 1.0 out of 5 stars


    • Written by from Halesowen

    Have to agree with the previous review I am really disappointed with the new style of cover, to the point I am tempted to switch back to my old ipad. (So glad it's not just me!!) The magnets simply don't hold it together like the previous version which had the extra flap fold over for stability. This is a nightmare when typing as it falls apart, as well as when I hold it playing games (the triangle in the other was ideal to help grip if you were playing racing games!) i also find the triangle the wrong way around so it falls flat due to lack of stability (basic physics Apple?) Interestingly if you flip it around (ie so the rubber part would touch the screen) because the triangle base holds underneath the pad, it's more stable. Sad face.

    43 of 48 people found this useful

  • 3.0 out of 5 stars

    New design not so good

    • Written by from Wednesbury

    I am disappointed with the new official iPad Air cover, as the 3-segment design does not "hold together" as well as the 4-segment lid for the older iPads did. This is especially a problem when using the iPad landscape with the cover folded at the top, to push the iPad forward when used on the knees. In these circumstances, the simple triangle "falls apart" and collapses. It is fine when used as a stand, of course. I think I shall have to look for an alternative, reluctantly.

    71 of 79 people found this useful