Shopping Experience

We want shopping for our products to be as easy as enjoying them. Find out how you can use Ratings and Reviews, enable cookies, save and access items and carts, checkout, and find an Apple Retail Store or a reseller store near you.

Ratings & Reviews

Using Ratings and Reviews

The Apple Online Store presents ratings and reviews of products written by actual customers. You can glance across the product categories and sort them by their customer star rating, or you can dig into each set of products and read the customer review about what works well and what doesn't. As you read individual reviews, you'll be able to vote on whether or not you found it useful. We use these votes to improve the results for subsequent users.

Write Your Own Review

As a customer of the Apple Online Store, we’d like to invite you to share your opinion. From any product details page, click the "Write a review" button. There are a few guiding principles to keep in mind when you're writing a product review:

  • Explain why you like or dislike the product, focusing your comments on the product's features and functionality and your own experience using the product.
  • Limit your review to 300 words or less.
  • Avoid single-word reviews, bad language, contact information (email addresses, phone numbers, etc.), URLs, time-sensitive material or alternative ordering information.
  • Avoid comments about non-product related issues such as service and support, resellers, shipping, sales policies, other Apple partners or Apple topics not directly related to the product's features or functionality.

While we reserve the right to delete a review that isn't on point or that uses inappropriate language, the content of product reviews — even those written about our own products — will not be edited for content before publishing.

Click here to get additional information about writing reviews.

Security Policy

The Apple Online Store uses industry-standard encryption to protect the confidentiality of the information you submit during checkout. When you submit order and payment information to us, we use 128-bit Extended Validation Secure Socket Layer (EV SSL) encryption to protect that information in transit. With SSL technology, the web address starts with "https://" instead of "http://" to indicate that your information is encrypted during transmission. With EV SSL, some browsers will display "Apple Inc." in the URL field during checkout to verify that you are transacting with Apple.

Apple's privacy protection standards are certified by TRUSTe. For more information, please review our Privacy Policy, Site Terms of Use, and the Policies section of online Help.

Enabling Cookies

A cookie is a small file created by a website to store information. When you visit the Apple Online Store, the site asks your Internet browser to put cookies on your computer. Cookies are a safe way to personalize your Apple Online Store shopping experience.

Cookies can store information that identifies you, such as your name and email address. A website only has access to the information that you provide. For example, our site cannot determine your email address unless you provide it. Apple securely stores this and other important personal information, and adheres to strict privacy policies. Information regarding your personal information can be viewed at apple.com/legal/privacy. Apple cannot gain access to other information on your computer.

Apple recommends that you enable cookies in your browser to allow you to add items to your cart and complete the online checkout process. You can change your cookies preferences so that your browser doesn’t accept cookies or accepts them only from limited sources. If you’d like to place an order with the Apple Online Store without enabling cookies, please call an Apple Store Specialist at 1 800 MY-APPLE.

How to enable cookies in your browser

Review the following basic instructions to enable cookies. If your browser is not listed below, refer to the Help section of your browser for more information.

In Safari:

  1. In the Safari drop-down menu, choose Preferences.
  2. Click the Security button.
  3. In the Accept cookies section, select the "Always" or "Only from sites you navigate to" radio button.

In Mozilla Firefox:

  1. In the Firefox drop-down menu, choose Preferences.
  2. Click the Privacy tab.
  3. Select the "Accept cookies from sites" checkbox.

In Internet Explorer 6.x or 7.x:

  1. In the Tools drop-down menu, choose Internet Options.
  2. Click the Privacy tab.
  3. Click the Default button.
  4. Click the OK button.

Saving Items and Carts for Later

The Apple Online Store makes it easy to keep thousands of products at your fingertips. Find something that interests you? Simply add it to your Saved Items.

Almost ready to place an order? Just build a cart with the items you’d like to purchase, and save it for later. You can even share your Saved Cart with a friend or colleague via email.

Save a product to your Saved Items list

To keep track of products you are interested in purchasing later, save them to your Saved Items.

For many of our products, you can save an item while viewing the product details. Simply click the “Save” button with the folder icon.

You can also save an item after adding it to your cart, by clicking the “Add to Cart” button. In the “Items in Your Order” section of the “Cart” page, click the "Move to saved items" link.

To view or edit your Saved Items list, in the “Account” drop-down menu at the top of the Apple Online Store, click the “Saved Items” link.

Sign in to save items or carts for later

You’ll need to sign in with your Apple ID and password to save items or carts for later. Your Apple ID allows us to connect you with your saved items or carts when you return to the store. You won't need to enter billing or credit card information until you are ready to buy.

If you have questions about your Apple ID, please visit the Your Account section of online Help. If you do not have an Apple ID, you can create an Account in a few easy steps.

Save a cart for later

If you are almost ready to order, you can build a cart and save it for later. You can save as many carts as you like, and can share them via email with a friend or colleague.

First, build your cart:

  1. While viewing an item on the Apple Online Store, add it to your cart by clicking the “Add to Cart” button.

  2. You can also move items from your Saved Items list to your cart. Simply view your Saved Items list and click the “Add to Cart” button for the items you’re interested in purchasing.

To save your cart for later:

  1. While on the “Cart” page, in the “Cart Summary” section, click the “Save” button with the plus sign.

  2. Next, sign in with your Apple ID and password, and your cart will display on your Saved Carts list.

Your Saved Cart will be automatically associated with a unique Cart ID Number, beginning with “SC” (e.g., SC123456). You can also edit the name of your Saved Cart (e.g., “Mother’s Day”), change the quantity of an item, remove an item, calculate estimated taxes and shipping, view estimated ‘Ships’ and ‘Delivers’ information, and more.

Access your saved carts

To access your Saved Carts list, in the “Account” drop-down menu, click the “Saved Carts” link. From here, you can:

  • Email a Saved Cart: Click on the cart’s name. Then, click the "Email" button on the right. In the “Email My Cart” pop-up window, enter the email address(es) of the recipient(s) and include a short message. When you are ready to email the cart, click the “Send” button.

  • Delete a Saved Cart: Find the cart you would like to delete, and click the blue "Delete Saved Cart" link under the Cart ID Number.

  • Purchase a Saved Cart: Ready to purchase? Click on the cart’s name, and click the "Add All to Cart" button. In the “Cart Summary” section, click the “Check Out Now” button.

Checking Out

Need help placing your order on the Apple Online Store? Follow these steps to purchase items you’ve put in your cart.

  1. Review your cart

    Once you’re ready to order, click the “Cart” link in the upper right of any page on the Apple Online Store to view your cart. From here, you can change the quantity you want to purchase, view product details, and view estimates of when each item will ship from our warehouse.

    We’ll provide you with an estimated total, which includes any shipping charges, taxes, and fees. Free standard shipping is available for all qualifying products. To view estimates of when each item will be delivered, click the “Show delivery information” link.

    If there are other items you want to purchase, click the "Continue Shopping" button. If you’re ready to place your order, click the "Check Out Now" button.

  2. Sign in or continue as a guest

    If you already have an Apple Online Store, iTunes Store, or MobileMe account, sign in using your existing Apple ID and password.

    If you are a new user, you can create an account by entering in your email address or checkout as a guest.

    If you have questions about your Apple ID, password, or account, visit the Your Account section of online Help.

  3. Enter shipping and billing information

    To process your order, we’ll need you to enter both your shipping address and billing address. All of your items will be shipped to the shipping address you designate. Your billing address should match the information on your credit card account.

    For more information about shipping and billing information, visit the Payment & Pricing and Shipping & Delivery sections of online Help.

  4. Select a payment method

    To find out what Payment methods are accepted on the Apple Online Store, visit the Payment & Pricing section of online Help. Make sure that your payment method matches the billing information you have entered and that you include the appropriate security code for a credit or debit card.

    You can also redeem a promotional code to pay for your purchase. Visit the Payment & Pricing section of online Help for more information.

  5. Complete checkout

    Once we have all your item, shipping, billing, and payment information, you’re ready to complete checkout. Review your personal and order information to ensure it’s accurate, and then click the "Place Order Now" button.

    After you place your order, we’ll take you to a Thank You page that contains a summary of your order, including your Web Order Number. Please print this page for your files.

    We’ll also send you an Order Acknowledgment email once your order has been processed. You’ll receive a Shipment Notification email as each of your items ship.

    The Thank You page and emails contain links to online Order Status. Log in using your Apple ID and password to check order status, cancel items, return items, change your order, track a shipment, print an invoice, and more. For more information about your Apple ID, visit the Your Account section of online Help.

Sign Out of the Apple Online Store

How do I sign out of the Apple Online Store?

Simply quitting your browser application completely will log you out of the Apple Online Store. Unlike many ecommerce websites, the Apple Online Store does not keep customers signed in once the browser is closed.

Find an Apple Retail or Reseller Store

Apple's products are sold through authorized resellers and our own Apple Stores. Find an Apple Authorized Reseller or an Apple Retail Store near you.

Apple Retail Stores

Come experience the digital lifestyle on a Mac at an Apple Retail Store location near you. You’ll find an inviting atmosphere and plenty of staff on hand to answer your questions.

Apple Resellers

Thousands of Apple Authorized Resellers can help you discover the Mac that’s right for you.