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There are four types of Apple Store users: shoppers, proposers, buyers, and administrators. People at some schools may play more than one role.
The main factors that will determine your purchasing role are whether you are shopping for yourself or your school, and whether you are authorized to spend your school's money.
Shoppers are faculty, staff, or students who wish to make personal purchases with their own funds (not school funds) in an Apple Store and receive educational discounts.
Proposers are faculty or staff who are shopping for their school, but are not authorized to spend school funds. Proposers use the Apple Store to create a proposal, which is a shopping list of items they want to obtain. Proposals are not orders. Creating and submitting a proposal does not encumber school funds.
Buyers are also called authorized purchasers or purchasing agents in the Apple Store. These individuals are authorized to spend school funds. Authorized purchasers receive the proposals submitted by proposers, modify or approve them, and place orders with Apple.
Administrators are faculty or staff at your school who are authorized to manage a custom Apple Store. Custom store administrators set up and maintain the custom store, and determine which products and configurations it will offer.